Category: Gamification

2

As Promised – Signed Books for Sale

Hi all. Just a quick one here, as many of you know who were at GWC16, I was waiting for a shipment of books to sell there. Well – I finally got them at the end of last year. If you would like to purchase one, please fill in the...

2

Punishing some by rewarding others

RANT ALERT! Fairplay is very important to me and it annoys me when I see things that, in my mind, show a lack of fairness. Recently my daughter was legitimately off school with illness. She had never really taken time off school before, so we knew that she was serious...

6

Leaderboards: The Good, The Bad and The Ugly

Leaderboards have been a staple of gaming and gamification for as long as both have existed. From Space Invaders, to baseball, to your gamified CRM system – all have had leaderboards in there somewhere. The reasoning goes “if you are the top, you feel special and if you are at...

1

The Mercenary User Type

With the news that a hacker group is using gamification to try and get people to engage in DDoS attacks, I got to thinking about what type of user may wish to engage with this. Initially, the Disruptor sprang to mind, more specifically the Destroyer type. They act on the system...

3

Exploring the Meta-Rules of Play

In my last blog, I introduced the concept of Meta-Rules. These were the non-system or inherent rules that actually guide how people play. I spoke about them rather abstractly, describing them in the following way These [meta-rules] rules are beyond what you would consider written or system imposed rules. These...

10

Gamification as a Strategy

The world loves a good aaS. Software as a Service, Platform as a Service, Cloud as a Service. Everything these days seems to be “as a Service”. That means, of course, that Gamification platform providers have started to speak about Gamification as a Service. Now, there is nothing wrong with...

3

Experience Points and Gamification – Getting it Wrong

Gamification often uses points, deal with it. They can form a solid backbone to a system, after all, they are just a granular form of tracking and record keeping! My issue today is with a misconception about using experience points in gamification. In games, we know that experience points are...

3

GWC16 – Well That Just Happened!

Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on. A couple of highlights for me were Kevin Werbach and Yu...

2

The Future of Gamification

Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?” I am asked this quite often and tend to go with a...

1

Play in Context

As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered...

2

Product Gamification Summit

Hi Guys Recently I had the opportunity to record an interview about gamification for the Product Gamification Summit. This is an online event with free and paid options that contains interviews with about 30 experts in product creation, gamification and monetization. You will get to see favorites of mine like Amy...