Category: Gamification

Play in Context 0

Play in Context

As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered...

mind-rocket-full 2

Product Gamification Summit

Hi Guys Recently I had the opportunity to record an interview about gamification for the Product Gamification Summit. This is an online event with free and paid options that contains interviews with about 30 experts in product creation, gamification and monetization. You will get to see favorites of mine like Amy...

GameTrack 2015 Player Demographics 0

I’m Too Busy and Important to Play Games

Everyone who is involved in gamification has hit this same problem, someone who thinks they are just too busy or important to play games. You are in a meeting, selling gamification like a bad ass and you get hit with a comment like “I don’t like games” or “My employees are...

HEXAD Validation Study 1

Gamification User Types HEXAD Validation Study

I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around the User Types and the survey. The link below will take you to a blog written...

10-gamification-tips 2

10 Top Gamification Tips – And A Question

Hi there you lovely, lovely gamification enthusiasts! First off, I wanted to collate 10 tips for gamification greatness that I published on Twitter not long ago. Keep these in mind and you are destined for great things… probably. Recognise don’t bribe. Challenge don’t patronise. Focus on solving the problem not...

Just For Fun! 1

Fun and Gamification?

Often when people talk about gamification, they speak about adding fun to everyday work related tasks. The whole Mary Poppins “A Spoonful of Sugar” analogy pops up regularly.  Anyone who has stuck with this blog for a while will know exactly how I feel about her… The trouble with fun is...

Target Gamification 5

Target Gamification – My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?” My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress,...

gamified official logo 0

Gamified UK Gamification Consultancy is in Business

I am excited to announce that as of today, Gamified UK is officially opening it’s doors as a gamification consultancy. Offering services such as solution design, talks, training and software audits I plan to add more value to the gamification industry by doing what I love. What does this mean for...