Category: Social Media

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The Dislike Button – I was wrong

A long time ago, I wrote a short bit on why I wanted to be able to dislike comments on Facebook (and anywhere else for that matter). In my mind (at the time) I was trying to put across the point that we live in a world where we are...

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Amazon: Getting customer care wrong

Recently my wife pre-ordered a book from Amazon. She put her order in the day after pre-orders opened and chose super-saver delivery. Her understandable assumption was that if she pre-ordered, then the book would at least be dispatched on the day of release. She knew she would have to wait...

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5 Groups of Fun

One of my on-going side projects on the site is to find out more about what people find “fun”. This does not directly relate to the motivation related content on RAMP or the User Types though. It is all based on a simple question – “What do you find fun?”...

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Forget loyalty, how about liking?

Over the last few months I have seen more and more people in gamification changing their messaging. Rather than speaking about gamification, they have started to speak about loyalty. It makes sense, with gamification you are trying to guide people and engage them with your products, services or whatever –...

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What if they don’t want to play?

One of the questions I get asked all the time is, “What if people just don’t want to play your game? How do you engage them?”. The answer comes in two parts, both as important as each other. One you may not like, but you have to accept it! The...

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Personal Brand. What is it and why should I care?

Personal brand, like gamification, it one of those terms that seems to come up more and more these days. In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of...

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Content is King – Even in Gamification

[CQPage points=”50″ title=”Hail to the King Baby!” found=”Nice one, you found %title%. Have you found the rest yet?” seen=”You have found %title% already, but there may be more!” register=”-“] We have all heard the saying “Content is King”. Marketers tell us this, SEO experts, PR people, writers and more. They...

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Social Now Event

Event management for Social Now – Tools for Workforce Collaboration powered by Eventbrite Normally, I would not post a press release about an event, however… I will be speaking at this one, so have a look!! Of course it will be a great event either way, well worth a look...

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My year of blogging 2011

A look back at my blogs from 2011. Interesting to see me slowly switching focus from Social Media and Technology to nearly all Gamification! New Year – What could it Bring Posted on December 31, 2011Well, in a few hours it will be 2012. Now, sadly we are not traveling in flying...