Category: Gamification

Target Gamification 3

Target Gamification – My Top 9 Gamification Elements

There are some questions I am asked more than others. Today I want to give a slightly longer answer to one of them than usual! The question? “What is your favourite gamification element?” My usual answer fluctuates between feedback (which covers anything from verbal to full online economies) or progress,...

gamified official logo 0

Gamified UK Gamification Consultancy is in Business

I am excited to announce that as of today, Gamified UK is officially opening it’s doors as a gamification consultancy. Offering services such as solution design, talks, training and software audits I plan to add more value to the gamification industry by doing what I love. What does this mean for...

test 0

New Gamification User Type Test

Hi all. Lots of changes on the go at the moment, but one big one is an overhaul of the User Type Test. In collaboration with the Austrian Institute of Technology and HCI Games Group, this new test has been validated and should provide a much more accurate set of...

image 2

[News] RNLI creates Minecraft beach survival game to teach water safety to children

This Summer, the Royal National Lifeboat Institution (RNLI) is launching year two of the charity’s Beach Builder Challenge using the interactive video game, Minecraft, which allows children to create and build virtual worlds. The Beach Builder Challenge, available to play from 1 August, has been created by the RNLI to...

Complex Real Choice 19

Choice Architecture and Gamification

The more I play games, the more I realise just how important having choices that are meaningful, or at least feel meaningful. One of the key features that separates games from other media is that the player is put at the centre of the story and can interact with it,...

pblnc2 1

6 Tips for Short Term Gamification

A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic...

curiosity 4

Using Boredom and Curiosity to your Advantage

Curiosity is something that always interests me. I have written about it in the past, but was drawn to looking at it again recently. There are several theories about what curiosity is and how it works; Curiosity Drive Theory, Optimal Arousal Theory, Incongruity Theory and probably more. They all deal with...