Category: Gamification

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New Gamification User Type Test

Hi all. Lots of changes on the go at the moment, but one big one is an overhaul of the User Type Test. In collaboration with the Austrian Institute of Technology and HCI Games Group, this new test has been validated and should provide a much more accurate set of...

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[News] RNLI creates Minecraft beach survival game to teach water safety to children

This Summer, the Royal National Lifeboat Institution (RNLI) is launching year two of the charity’s Beach Builder Challenge using the interactive video game, Minecraft, which allows children to create and build virtual worlds. The Beach Builder Challenge, available to play from 1 August, has been created by the RNLI to...

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Choice Architecture and Gamification

The more I play games, the more I realise just how important having choices that are meaningful, or at least feel meaningful. One of the key features that separates games from other media is that the player is put at the centre of the story and can interact with it,...

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6 Tips for Short Term Gamification

A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic...

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Using Boredom and Curiosity to your Advantage

Curiosity is something that always interests me. I have written about it in the past, but was drawn to looking at it again recently. There are several theories about what curiosity is and how it works; Curiosity Drive Theory, Optimal Arousal Theory, Incongruity Theory and probably more. They all deal with...

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Honesty and Transparency

Today I have been reminded about the importance of Honesty and Transparency when dealing with people. If I ask a question from someone who is in a service industry, what I hope for is an honest and transparent answer. What you often get is a baffling set of half-truths and...

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Are You Building a Solution Looking for a Problem?

One of the big issues I see in gamification and many young industries is the issue of building a solution for problems that don’t really exist! “We are using a gamified solution to increase engagement”. “Awesome, why?” “Um, because it will increase engagement…” “Cool, but why, what problem have you identified...

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What Makes a Good Serious Game?

One of the privileges I have as a gamification “expert”, is to look at many different solutions This includes getting to look at and review serious games from time to time. Over the last couple of years, i have come up with an unwritten list of things I look for in...

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What does HEXAD stand for?

A question no one has been asking was “What does HEXAD actually stand for?” Well, I thought it was time to make something up to satisfy that question that no one wants the answer to! First off, Hexad just means a group or set of six – that is why...