Gamified UK News
Posts By: Andrzej Marczewski
Michelle Obama Just Explained How to Be Successful in 6 Short Words

Michelle Obama has a history of making pithy, inspirational remarks. Earlier today, the former First Lady spoke at the Bushnell Center for the Performing Arts in Hartford, Connecticut. During that speech she encapsulated in six short words the key to being truly successful: “Focus on what you can control.” Why is this quote so important? […]

A Simple Introduction to Lean UX

Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX all have the same […]

Battlefront II dev temporarily turns off all microtransactions

This evening a blog post attributed to EA DICE general manager Oskar Gabrielson was published to the Battlefront II website detailing how the studio will be temporarily disabling all microtransaction opportunities in the game. It’s a significant twist in what has been a very public about-face for the studio in the face of remarkable fan […]

Bringing Your A-Game To Digital Archaeology: Issues With Serious Games And Virtual Heritage And What We Can Do About It

Erik Champion 2017-03-21 00:59:30 Erik Champion is a professor of cultural visualization in the School of Media, Culture and Creative Arts at Curtin University, Perth, Australia. Wandering around museums or visiting art galleries and school fairs, a relatively impartial observer might notice the paucity of interactive historical exhibitions. In particular there is still a yawning […]

Abandoning subtlety to create immersive AI encounters

What’s the secret to creating intelligent, immersive artificial intelligence in video games? While there’s likely no universal answer, there are some tips and tricks that can be gleaned by talking to some of the best in the biz. For instance, when it comes to shooters, it seems one of the best things AI programmers can […]

Sean Parker: Facebook Exploits “A Vulnerability in Human Psychology”

Sean Parker, former Facebook president and a man known primarily nowadays for Justin Timberlake telling Jesse Eisenberg to drop the “The” from “The Facebook,” is here to tell you why Facebook is actually bad. In a speaking engagement at an Axios event, Parker said that he is now something of a “conscientious objector” in the […]

Support games culture by founding the British Games Institute

If you’ve ever played a video game, you’ve probably played one made in the UK. From the breath-taking creativity of Monument Valley and LittleBigPlanet, the grand strategies of Total War and Football Manager, the exhilaration of F1 and Forza, the glorious exploration of Elite, the joy of Lego and Worms to the freedom and sophistication […]