Gamified UK News
Posts By: Andrzej Marczewski
Games Workshop founder and entrepreneur to open 2 free schools

One of the founders of Games Workshop, who helped revamp the computing curriculum, is to open 2 new free schools specialising in computer science, technology and the arts, Education Secretary Nicky Morgan announced today (5 February 2016) as she revealed the latest batch of this Parliament’s 500 new schools. Drawing on his experience as a […]

Twitter To Introduce Algorithmic Timeline As Soon As Next Week

Say hello to a brand new Twitter. The company is planning to introduce an algorithmic timeline as soon as next week, BuzzFeed News has learned. The timeline will reorder tweets based on what Twitter’s algorithm thinks people most want to see, a departure from the current feed’s reverse chronological order. It is unclear whether Twitter […]

Gamification FAQ #1: What is Gamification?

#1: What is Gamification? Although the concept is around since 2010, there is no commonly accepted definition. So, what is gamification, after all? The most common and accepted definition for gamification is the one proposed by Deterding et al. (2011): “the use of game design elements in non-game contexts”. This is a straightforward definition but […]

Ian Livingstone is opening two schools

Industry veteran Ian Livingstone is opening two academies in Tower Hamlets and Bournemouth. The Livingstone Academies will provide 3,000 students a ‘rigorous education’ based in the STEAM subjects. That’s science, technology, engineering, arts and maths. These institutions will be opening under the Aspirations Academy Trust. As a part of the curriculum, students will have Dragon’s […]

Gamification: Meaningful Choice

Reading Time: 2 minutes (ish) Heavy Rain. That was the name of the game that first made me understand that meaningful choices could take a game to new levels of immersiveness. If you have never heard of it, Heavy Rain was a PS3 exclusive in 2010 from game makers Quantic Dream. You played the roles […]

Why Engagement Happens In Employees Hearts, Not Their Minds

Winning Your Employees Over To Stick With The Company Long Term Involves An Array Of Factors—But First Among Those Is Love. What are the real drivers of human engagement in the workplace? What are those things that consistently inspire people to fully commit themselves in their jobs and to willingly scale mountains for their bosses […]

Badgeville Launches MotivationMetrics Data Platform

Badgeville today launched MotivationMetrics, a data discovery and analytics service that provides gamification, performance, and recognition insights across an organization. Badgeville’s digital motivation platform gathers data from hundreds of sources, including mobile, Twitter, Facebook, CRM, social collaboration, and human capital management applications. MotivationMetrics builds on Badgeville’s platform to offer program and business sponsors rich visualizations […]

People Love Games — but Does Gamification Work?

Online games and game-like activities have been cropping up more frequently in business, education, fitness and other areas. Big companies such as Starbucks and Unilever have used games for training and customer loyalty programs. Over 70% of Forbes Global 2000 companies surveyed in 2013 said they planned to use gamification for marketing and customer retention. […]

Quality over Quantity a Trend for 2016? Are you kidding me?

I’ve been catching up on some business reading as of late, taking a break from re-reading my beloved Outlander series a fourth time. While reading, I came across a new “trend” for 2016 that really made me think “WTH?” from the article, 5 Upcoming Trends That Will Change How You Approach Social Media Marketing… “Quality […]