Gamified UK News
Posts By: Andrzej Marczewski
The best Mario Kart character according to data science

The best Mario Kart character according to data science By Henry Hinnefeld Mario Kart was a staple of my childhood — my friends and I would spend hours after school as Mario, Luigi, and other characters from the Nintendo universe racing around cartoonish tracks and lobbing pixelated bananas at each other. One thing that always vexed our […]

The Truth About Drawing

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. So you want to learn how to draw? Bravo. That is the first and most important step in tackling drawing. The want and desire […]

Sid Meier’s Civilization: Is It Educational?

Before joining EdSurge, I worked for four years as a commercial game designer. Whenever I would speak to my colleagues about educational games, they would invariably reference one game as a shining paragon of excellence: Civilization. Revel in the glory of Civilization’s Grammy winning theme song, Baba Yetu. I love Civilization as much as the […]

How Dell Built an Employer Brand from the Ground Up

Jennifer Newbill is the Director of Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this […]

How organisations can make the most of a hackathon

It’s been almost two months since we organised the Homeless Hackathon in Glasgow. A Hackathon is a wonderful event format and it allows the organiser to really try to achieve something at the event. It’s less talking and more doing. If you want a short guide to running a Hackathon check out our “What We […]

3 Ways VR can Transform Employee Onboarding

Virtual reality is the new toy in the market for organizations looking to create a winning onboarding strategy. It doesn’t matter if you’re an SMB looking to tap into top talent or an enterprise looking to offer personalized onboarding experiences, VR is for everyone. We look at three ways VR can help transform your onboarding […]

Customer Loyalty: What next?

As digital continues to become the norm, retailers with “traditional” card based, point collection loyalty schemes are feeling the push to evolve. In a world where people carry a supercomputer with them at all times, the idea of a plastic card in your wallet can feel dated. Looking at the recent changes in the market, […]

The Neurogenetics of Serious Game Design: An Emerging Field

Neurogenetics is a field which arises from psychology and biology in which we connect behaviors to gene function. In this short read you will learn a bit about this field and it will inform you how to build serious games using a more nuanced approach then player types. In summary, genetic variables determine how different […]