Gamified UK News
Posts By: Andrzej Marczewski
LEGO turned itself around by analyzing overbearing parents

After decades of growth and innovation—in 2000, the company was the fifth-largest toy maker in the world—LEGO hit a major slump. In January 2004, it announced a huge deficit. It was, by its own accounts, bleeding cash to the tune of $1 million a day. Owner and CEO Kjeld Kirk Kristiansen, grandson of founder Ole […]

A Little Comic Relief For Leaders

Next month, people across Britain will be donning plastic red noses and doing zany things in schools, workplaces and elsewhere in the name of charity. As an effectively one-off event – Red Nose Day – Comic Relief has captured the imagination and, more importantly, the cash of the British public. In the 30 years since […]

Gamification Gurus Power 100 : Leaderboard

The Gamification Gurus Power 100 ranks players according to their digital impact around the topic of gamification each month. Find out who is active, making the news with gamification, and who to talk to when it comes to Gamification. Sign up to join in next month’s Gamification Gurus leaderboard by clicking on the Join button […]

Is the game to blame? Video game playing and anti-social behaviour

The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community.The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. Ever since I started researching the effects of video games almost 30 years ago, there has never been a shortage of debate as to […]

Autodesk enters the game engine business at GDC

3ds Max maker Autodesk is making its first foray into the game engine business this week at GDC in San Francisco, where it expects to demo its upcoming Stingray engine to developers on Wednesday afternoon. It’s not exactly new technology, however; Stingray is built upon the the Bitsquid game engine that was being developed when […]