Gamified UK News
Posts By: Andrzej Marczewski
Aston Barclay’s ‘gamification’ of the auction

Aston Barclay group has begun its own digital revolution of the remarketing industry with its Buyer App set into introduce an element of “gamification” to the auction house. The nation’s largest independent remarketing business has officially launched the new app, which is now free to download on the App store in Android or IOS format, […]




What awareness gamification programs can learn from Pokemon Go

Most people do not understand gamification, and inevitably vendors and people misuse the term and overuse it inappropriately. Gamification is essentially rewarding people for exhibiting a desired behavior. It is not merely creating a game for people to play, nor making training a game. There are four required characteristics of a gamification program: A defined […]




Cognitive Dissonance and Gamification

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Gamification: When Badges are Better than Badgers

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Enhancing Employee Engagement through Gamification

Vijaya Shanker Vijaya Shanker is Senior Vice President of Technology & Product Management at Symphony SUMMIT Software. Shanker brings more than 21 years of IT industry experience to Symphony SUMMIT. More From The Author >> Built-in operational performance metrics in a gamification system drive the right behavior on a 24/7 basis. Gamification for Real Estate- […]




How to Use Gamification the Right Way

Five years ago, gamification was the new marketing buzzword. However, as it caught on, its meaning fell off. Companies “gamified” everything for sales. Albertsons and Safeway created a lottery game called MONOPOLY, for which shoppers’ chance of winning the grand prize of a million dollars is more than two trillion to one. One Atlantic article […]




How to Prototype a Game in Under 7 Days

Here’s a crazy game idea: Drag trash-talkin’ gobs of goo to build a giant tower higher and higher. They squirm and giggle and climb upward over the backs of their brothers, but be careful! A constant battle against gravity, if you build a tower that’s too unstable, it will all fall down. “Tower of Goo” […]




MOTIVAIT

MOTIVAITThe Mystery of MillennialsGamification and Games Based LearningEmbracing Digital is only half the storyTime for some self-reflection“A Pick ‘n’ Mix bag of Treats”Designing Specific Engagement Solutions: Putting the ‘fun’ in ‘functional’The new, digitally emotive customerInvest in engagement with the next annual budgetDisenchanted Customer seeking Engaging Loyalty ProgramI’ve been motivaited http://www.motivait.net AN INNOVATIVE IT SERVICES COMPANY […]