Gamified UK News
Posts in category: game design
10 Things You Need to Learn From Apple’s Marketing

Steve Jobs didn’t have a master’s degree, and he certainly wasn’t an engineer, but he excelled at marketing. Those marketing skills propelled Apple into the top spot and turned the company around from near bankruptcy. Apple’s marketing has become a benchmark for other companies that want to reach similar heights of recognition and revenue. Whether […]

7 Everyday Ways You Are Lowering Your Intelligence

How feeling like an expert, googling it and more could be lowering your intelligence. 1. Saturated fat reduces cognitive flexibility A high-fat, high-sugar diet causes significant damage to cognitive flexibility, a new study finds. Cognitive flexibility is the ability to adjust and adapt to changing situations. The research was carried out on laboratory mice. They […]

Narrative and Ephemeral Content, and When to Use Each Type

People value Snapchat for its informal tone, and perhaps Instagram’s new Stories function will encourage the same informality. Rather than the tight control you need to tell your organization’s story, ephemeral content allows you to briefly reconnect in a more off-the-cuff manner. For inspiration, look to lighthearted content like Charity: Water’s Halloween Snaps, or follow […]