Gamified UK News
Posts in category: game design
How gamification improves customer engagement and retention

“Engaged consumers have a significant impact on your bottom line,” says Alex Gault, vice president of sales and marketing, DeepMarkit. “According to Gallup, brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” And a prime way to engage customers is by using games that reward […]

Title: How Gamification Affects Physical Activity: Large-scale Analysis of Walking Challenges in a Mobile Application

Abstract: Gamification represents an effective way to incentivize user behavior across a number of computing applications. However, despite the fact that physical activity is essential for a healthy lifestyle, surprisingly little is known about how gamification and in particular competitions shape human physical activity. Here we study how competitions affect physical activity. We focus on […]

How Monopoly’s New Tokens Betray Its History

This week, Hasbro announced the results of an online vote on the future of tokens in the board game Monopoly. The results are startling: the boot, wheelbarrow, and thimble have been expunged from the iconic game, replaced by a Tyrannosaurus rex, rubber ducky, and penguin. Voters passed up over 60 other contenders, among them an […]

Now for the fun part … gamification goes mainstream

Read of the day1 min read ‘Ask for forgiveness, not permission’ A panel chaired by Mark Earls at the MRS annual conference, Impact 2017, discussed how to drive innovation within an established business. Bronwen Morgan …read more


We are living in a world that Mental health is still taboo, yet there are so many charities and people working hard to change this. Through this some of us become more aware of our own mental health and the people around us. Now I don’t have all the answers and each individual is unique. […]