This is a segment of the original article. Click the "Read More" link at the bottom of the article to see it in full. I did not write this nor do I claim to. This is all curated content that I have read and found interesting.
Chatbots have taken the marketing world by storm. And it’s easy to see why. With instant gratification becoming the norm and not the exception, replacing lead forms with immediate conversations leads to more engagement.
A chatbot is an automated piece of messaging software powered by AI. They are programmed to build a conversation flow which aims to match on-screen text with user intent. In most cases, chatbots are programmed to understand questions, provide answers, and guide users along a predetermined path.
But what can chatbots really do, other than direct people to FAQ sections or answer basic questions? Lots. Everything from reducing staffing to automating lead generation to segmenting drip campaigns way better than your email software does.
You can either build your own chatbot or a Facebook Messenger Bot. With over 70 million daily and 1.3 billion monthly active users, Facebook Messenger is one of the best places to reach customers online. But chatbots in any venue offer an exciting and powerful new way to engage with potential and existing customers.