This is a segment of the original article. Click the "Read More" link at the bottom of the article to see it in full. I did not write this nor do I claim to. This is all curated content that I have read and found interesting.

Ok, so here we are again, looking at the definition of gamification. I have defined it a few times, as have many others. However, this time I am approaching it from a slightly different angle.

Having just been at Gamification Europe, I have realised that my militant stand on needing a definition for gamification is right, but maybe my personal definition is a bit too flaky and the official definitions are a bit too limiting.

Depending on where you look, the generally accepted definition goes along the lines of

The use of game design principles and game elements in non-game contexts

This very specifically precludes the use of actual games as a part of pure gamification. A stance that I still hold onto. As I explained recently, it is important to be able to separate different practices to be able to understand where specialisms may lie. Game design is focused on making fun experiences, where gamification is focused on specific objectives.

However, the more I look at the industry and the more I listen to other experts in the field (and the more I do in the field), the more I realise that we are doing far more than just using game elements and …read more