This is a segment of the original article. Click the "Read More" link at the bottom of the article to see it in full. I did not write this nor do I claim to. This is all curated content that I have read and found interesting.
Untold riches are promised on Mystery Brand, a website that sells prize-filled “mystery boxes.” If you buy one of the digital boxes, some of which cost hundreds of dollars, you might only get a fidget spinner—or you might get a luxury sports car.
For just $100, users can win a box filled with rare Supreme streetwear. For only $12.99, they can win a Lamborghini, or even a $250 million mega-mansion billed as “the most expensive Los Angeles realty.”
Or at least that’s what some top YouTubers have been telling their young fans about the gambling site—with the video stars apparently seeing that as a gamble worth taking, especially after a dip in YouTube advertising rates.
Over the past week, hugely popular YouTube stars like Jake Paul and Bryan “Ricegum” Le have encouraged their fans to spend money on Mystery Brand, a previously little-known site that appears to be based in Poland.
In their videos, Paul and Le show themselves betting hundreds of dollars on the site for a chance to open a digital “box.” At first, they win only low-value prizes like fidget spinners or Converse sneakers. By the end of the video, though, they have …read more