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Gamification Design Framework Toolkit

Gamification Design Framework toolkit has been created as a way to help you design better gamified solutions. It is based on my Gamification Design Framework, a systematic way of building solutions that I have developed over the years.

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Underjustification Effect

Overjustification Effect Before we get onto Underjustification effect, let’s talk about its inspiration. Many of you will know about The Overjustification effect, first described by Daryl Bem in his work on Self-Perception theory in...

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Ethics in Gamification

I was recently asked to write an article on the ethics of gamification for the ACM’s student publication XRDS. Here it is! It should  download a PDF. I would love to hear your thoughts 🙂...