Gamified UK Gamification Consultancy Blog

2

As Promised – Signed Books for Sale

Hi all. Just a quick one here, as many of you know who were at GWC16, I was waiting for a shipment of books to sell there. Well – I finally got them at the end of last year. If you would like to purchase one, please fill in the...

2

Punishing some by rewarding others

RANT ALERT! Fairplay is very important to me and it annoys me when I see things that, in my mind, show a lack of fairness. Recently my daughter was legitimately off school with illness. She had never really taken time off school before, so we knew that she was serious...

1

2016 Roundup

It’s that time of year again! The end of year round up. Quite a lot of blogs this year, though a little slower at the end 😉 It has been a mixed year for me. It was my first full year of working in gamification, for better or worse! I’m...

6

Leaderboards: The Good, The Bad and The Ugly

Leaderboards have been a staple of gaming and gamification for as long as both have existed. From Space Invaders, to baseball, to your gamified CRM system – all have had leaderboards in there somewhere. The reasoning goes “if you are the top, you feel special and if you are at...

1

The Mercenary User Type

With the news that a hacker group is using gamification to try and get people to engage in DDoS attacks, I got to thinking about what type of user may wish to engage with this. Initially, the Disruptor sprang to mind, more specifically the Destroyer type. They act on the system...

3

Exploring the Meta-Rules of Play

In my last blog, I introduced the concept of Meta-Rules. These were the non-system or inherent rules that actually guide how people play. I spoke about them rather abstractly, describing them in the following way These [meta-rules] rules are beyond what you would consider written or system imposed rules. These...

10

Gamification as a Strategy

The world loves a good aaS. Software as a Service, Platform as a Service, Cloud as a Service. Everything these days seems to be “as a Service”. That means, of course, that Gamification platform providers have started to speak about Gamification as a Service. Now, there is nothing wrong with...

3

Experience Points and Gamification – Getting it Wrong

Gamification often uses points, deal with it. They can form a solid backbone to a system, after all, they are just a granular form of tracking and record keeping! My issue today is with a misconception about using experience points in gamification. In games, we know that experience points are...

3

GWC16 – Well That Just Happened!

Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on. A couple of highlights for me were Kevin Werbach and Yu...

2

The Future of Gamification

Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?” I am asked this quite often and tend to go with a...

1

Play in Context

As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered...