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Gamification Design Framework Toolkit

Gamification Design Framework toolkit has been created as a way to help you design better gamified solutions. It is based on my Gamification Design Framework, a systematic way of building solutions that I have developed over the years.

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User Type HEXAD Lenses

One of the cool things about working at Motivait, is having access to some very cool and very intelligent people! One of those is a chap by the name of Carl Eacott. We met...

Some Emotions and their Opposites 2

Emotions and Gamification

You may have noticed in my newest design framework that I mention emotions for the first time (I think) as a full consideration in my design process. I am by no means the first...

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The Paradox of Play

Play from the Start When we are born, we don’t have a set of predefined rules imprinted on us about what we should and shouldn’t do or how we should and shouldn’t do it!...