The EEEE User Journey Framework

20140501 205118 The EEEE User Journey Framework

Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

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9 Responses

  1. I so needed this, Andrzej! I’m struggling to get my system and my students to be engaged so I need to develop the endearment. I use 3D GameLab and it’s great at distributing points and badges but kids need more. I need a story.

    • Actually, that is a great point. I should really add the idea of story being part of what could make people “love” the system. Though often a narrative based system lacks replay value, so be careful 🙂

      Andrzej Marczewski
      Sent from my mobile device

      • Okay, so story alone may not be enough. What should I watch out for with adding a story element to my gamified course?

        What else can I do to add replay value, to endear my gamified course (in my case, 6th grade Science)?

        • If it is a finite length (so they only HAVE to go through once), story is fine.
          If there are game elements, some may enjoy something like high score attacks. Add an element of exploration for people (little Easter eggs to find).

          Andrzej Marczewski
          Sent from my mobile device

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