See what User Types are most likely to be engaged by your app.
Just a little info. The way the engagement is worked out is as follows. I am using the survey data collected from around 2000 people that figures out their User Type(s). The spread of individual types is worked out as a percentage of the total number of times the type is displayed as a dominant type. So if the user type is Achiever / Socialiser, Achiever and Socialiser are both counted as a type in the overall percentage.
Each mechanic or element is weighted against how appealing it is to each of the different types of user. For instance, Random Rewards will appeal to Players and Free Spirits, but less to other types.
This info is then used to work out generally how much your mechanics choices will appeal to each of the types and in turn how appealing / engaging it is likely to be to the general population described in the survey. So if you have lots of mechanics that appeal to just players, then you are going to appeal to a smaller percentage of the population than if you have more social mechanics.
© Andrzej Marczewski 2015