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Gamified UK User Type HEXAD 12 Results


If you are interested in running a more closed data group (for a project, research or business) please contact me at [email protected].

New for 2023, the HEXAD 12. Developed by Jeanine Krath, Maximilian Altmeyer, Gustavo F. Tondello and Lennart E. Nacke, this new version of the test is better than ever!

Now you can check out the latest publication, all about the HEXAD 12 here.

Visit the the results so far.

User Types HEXAD 12 Test Results

Total: 7927

Summary

Absolute Type Count %
Achiever94912%
Philanthropist94812%
Free Spirit90311%
Player6708%
Socialiser4526%
Achiever / Free Spirit3955%
Achiever / Philanthropist2844%
Achiever / Player2773%
Philanthropist / Socialiser2773%
Free Spirit / Philanthropist2403%
Free Spirit / Player2263%
Achiever / Free Spirit / Philanthropist1832%
Achiever / Philanthropist / Socialiser1722%
Player / Philanthropist1702%
Achiever / Free Spirit / Player1612%
Achiever / Socialiser1512%
Achiever / Free Spirit / Player / Philanthropist / Socialiser1071%
Achiever / Free Spirit / Philanthropist / Socialiser1021%
Achiever / Player / Philanthropist1001%
Player / Socialiser1001%
Free Spirit / Player / Philanthropist941%
Free Spirit / Socialiser901%
Free Spirit / Philanthropist / Socialiser801%
Player / Philanthropist / Socialiser771%
Achiever / Free Spirit / Player / Philanthropist751%
Achiever / Player / Philanthropist / Socialiser721%
Achiever / Player / Socialiser721%
Achiever / Disruptor / Free Spirit / Player / Philanthropist / Socialiser681%
Achiever / Free Spirit / Socialiser591%
Disruptor561%
Disruptor / Free Spirit421%
Free Spirit / Player / Philanthropist / Socialiser370%
Free Spirit / Player / Socialiser370%
Achiever / Free Spirit / Player / Socialiser350%
Achiever / Disruptor / Free Spirit / Player220%
Achiever / Disruptor / Free Spirit190%
Achiever / Disruptor170%
Disruptor / Player170%
Disruptor / Free Spirit / Philanthropist130%
Disruptor / Free Spirit / Player100%
Disruptor / Socialiser90%
Disruptor / Philanthropist80%
Achiever / Disruptor / Free Spirit / Socialiser60%
Achiever / Disruptor / Free Spirit / Player / Philanthropist50%
Achiever / Disruptor / Free Spirit / Philanthropist40%
Achiever / Disruptor / Player40%
Achiever / Disruptor / Free Spirit / Philanthropist / Socialiser30%
Achiever / Disruptor / Free Spirit / Player / Socialiser30%
Disruptor / Free Spirit / Player / Philanthropist / Socialiser30%
Disruptor / Player / Socialiser30%
Achiever / Disruptor / Player / Philanthropist20%
Achiever / Disruptor / Player / Socialiser20%
Achiever / Disruptor / Socialiser20%
Disruptor / Free Spirit / Philanthropist / Socialiser20%
Disruptor / Free Spirit / Player / Philanthropist20%
Disruptor / Free Spirit / Player / Socialiser20%
Disruptor / Free Spirit / Socialiser20%
Disruptor / Philanthropist / Socialiser20%
Achiever / Disruptor / Philanthropist10%
Achiever / Disruptor / Philanthropist / Socialiser10%
Achiever / Disruptor / Player / Philanthropist / Socialiser10%
Disruptor / Player / Philanthropist10%
Total Instance Count %
Achiever335423%
Philanthropist313422%
Free Spirit303021%
Player245517%
Socialiser202914%
Disruptor3322%

The Average Type Scores

AVG TypeSocialiserFree SpiritAchieverPhilanthropistPlayerDisruptorImage
Player | AFPS 16% 17% 17% 17% 22% 11% Image
Achiever | AFPS 16% 17% 21% 17% 17% 11% Image
Disruptor | FAPS 14% 17% 16% 15% 15% 23% Image
Socialiser | SPAF 21% 16% 17% 18% 16% 10% Image
Free Spirit | FAPS 15% 22% 18% 17% 17% 13% Image
Philanthropist | PAFS 17% 17% 18% 22% 16% 10% Image
Achiever / Player | AFPS 15% 17% 20% 16% 20% 11% Image
Disruptor / Player | AFPS 12% 16% 16% 15% 21% 21% Image
Player / Socialiser | SAPF 20% 15% 17% 17% 20% 10% Image
Achiever / Disruptor | AFPS 14% 17% 21% 14% 13% 21% Image
Free Spirit / Player | FAPS 14% 20% 17% 16% 20% 12% Image
Achiever / Socialiser | ASPF 20% 16% 20% 17% 16% 10% Image
Disruptor / Socialiser | SFPA 21% 15% 13% 15% 14% 21% Image
Achiever / Free Spirit | AFPS 15% 21% 21% 17% 16% 12% Image
Player / Philanthropist | PAFS 16% 17% 17% 20% 20% 10% Image
Disruptor / Free Spirit | FAPS 11% 22% 17% 14% 14% 22% Image
Free Spirit / Socialiser | FSAP 20% 20% 17% 17% 16% 11% Image
Achiever / Philanthropist | APFS 17% 17% 21% 21% 16% 10% Image
Disruptor / Philanthropist | PFSA 15% 17% 14% 19% 15% 19% Image
Philanthropist / Socialiser | PSAF 21% 16% 17% 21% 16% 9% Image
Free Spirit / Philanthropist | FPAS 16% 20% 17% 20% 15% 11% Image
Achiever / Disruptor / Player | AFSP 14% 16% 19% 13% 19% 19% Image
Achiever / Player / Socialiser | ASFP 19% 16% 19% 16% 19% 10% Image
Disruptor / Player / Socialiser | SFPA 19% 17% 12% 13% 19% 19% Image
Achiever / Free Spirit / Player | AFPS 14% 20% 20% 15% 20% 12% Image
Disruptor / Free Spirit / Player | FASP 14% 19% 15% 13% 19% 19% Image
Achiever / Disruptor / Socialiser | ASFP 18% 16% 18% 15% 15% 18% Image
Free Spirit / Player / Socialiser | FSPA 19% 19% 15% 16% 19% 10% Image
Achiever / Disruptor / Free Spirit | AFPS 11% 20% 20% 13% 15% 20% Image
Achiever / Player / Philanthropist | APFS 15% 16% 20% 20% 20% 10% Image
Achiever / Free Spirit / Socialiser | AFSP 19% 19% 19% 16% 15% 11% Image
Disruptor / Player / Philanthropist | PAFS 16% 16% 16% 17% 17% 17% Image
Disruptor / Free Spirit / Socialiser | FSAP 25% 25% 8% 7% 10% 25% Image
Player / Philanthropist / Socialiser | PSAF 20% 15% 16% 20% 20% 10% Image
Free Spirit / Player / Philanthropist | FPAS 15% 19% 16% 19% 19% 11% Image
Achiever / Disruptor / Philanthropist | APFS 12% 12% 21% 21% 15% 21% Image
Achiever / Philanthropist / Socialiser | APSF 20% 16% 20% 20% 15% 9% Image
Achiever / Free Spirit / Philanthropist | AFPS 15% 20% 20% 20% 15% 11% Image
Disruptor / Philanthropist / Socialiser | PSAF 19% 14% 14% 19% 15% 19% Image
Disruptor / Free Spirit / Philanthropist | FPAS 14% 19% 16% 19% 13% 19% Image
Free Spirit / Philanthropist / Socialiser | FPSA 20% 20% 17% 20% 15% 9% Image
Achiever / Disruptor / Player / Socialiser | ASFP 18% 15% 18% 13% 18% 18% Image
Achiever / Disruptor / Free Spirit / Player | AFPS 11% 20% 20% 11% 20% 20% Image
Achiever / Free Spirit / Player / Socialiser | AFSP 19% 19% 19% 16% 19% 10% Image
Disruptor / Free Spirit / Player / Socialiser | FSPA 18% 18% 13% 14% 18% 18% Image
Achiever / Disruptor / Player / Philanthropist | APSF 14% 10% 19% 19% 19% 19% Image
Achiever / Player / Philanthropist / Socialiser | APSF 19% 15% 19% 19% 19% 8% Image
Achiever / Disruptor / Free Spirit / Socialiser | AFSP 18% 18% 18% 15% 15% 18% Image
Achiever / Free Spirit / Player / Philanthropist | AFPS 15% 19% 19% 19% 19% 10% Image
Disruptor / Free Spirit / Player / Philanthropist | FPAS 11% 18% 17% 18% 18% 18% Image
Achiever / Disruptor / Philanthropist / Socialiser | APSF 17% 15% 17% 17% 15% 17% Image
Free Spirit / Player / Philanthropist / Socialiser | FPSA 19% 19% 15% 19% 19% 10% Image
Achiever / Disruptor / Free Spirit / Philanthropist | AFPS 13% 18% 18% 18% 15% 18% Image
Achiever / Free Spirit / Philanthropist / Socialiser | AFPS 19% 19% 19% 19% 15% 10% Image
Disruptor / Free Spirit / Philanthropist / Socialiser | FPSA 17% 17% 15% 17% 15% 17% Image
Achiever / Disruptor / Free Spirit / Player / Socialiser | AFSP 17% 17% 17% 14% 17% 17% Image
Achiever / Disruptor / Player / Philanthropist / Socialiser | APSF 17% 14% 17% 17% 17% 17% Image
Achiever / Disruptor / Free Spirit / Player / Philanthropist | AFPS 13% 17% 17% 17% 17% 17% Image
Achiever / Free Spirit / Player / Philanthropist / Socialiser | AFPS 18% 18% 18% 18% 18% 9% Image
Disruptor / Free Spirit / Player / Philanthropist / Socialiser | FPSA 18% 18% 12% 18% 18% 18% Image
Achiever / Disruptor / Free Spirit / Philanthropist / Socialiser | AFPS 18% 18% 18% 18% 12% 18% Image
Achiever / Disruptor / Free Spirit / Player / Philanthropist / Socialiser | AFPS 17% 17% 17% 17% 17% 17% Image

"Average Player"

"Average Achiever"

"Average Disruptor"

"Average Socialiser"

"Average Free Spirit"

"Average Philanthropist"

"Average Achiever / Player"

"Average Disruptor / Player"

"Average Player / Socialiser"

"Average Achiever / Disruptor"

"Average Free Spirit / Player"

"Average Achiever / Socialiser"

"Average Disruptor / Socialiser"

"Average Achiever / Free Spirit"

"Average Player / Philanthropist"

"Average Disruptor / Free Spirit"

"Average Free Spirit / Socialiser"

"Average Achiever / Philanthropist"

"Average Disruptor / Philanthropist"

"Average Philanthropist / Socialiser"

"Average Free Spirit / Philanthropist"

"Average Achiever / Disruptor / Player"

"Average Achiever / Player / Socialiser"

"Average Disruptor / Player / Socialiser"

"Average Achiever / Free Spirit / Player"

"Average Disruptor / Free Spirit / Player"

"Average Achiever / Disruptor / Socialiser"

"Average Free Spirit / Player / Socialiser"

"Average Achiever / Disruptor / Free Spirit"

"Average Achiever / Player / Philanthropist"

"Average Achiever / Free Spirit / Socialiser"

"Average Disruptor / Player / Philanthropist"

"Average Disruptor / Free Spirit / Socialiser"

"Average Player / Philanthropist / Socialiser"

"Average Free Spirit / Player / Philanthropist"

"Average Achiever / Disruptor / Philanthropist"

"Average Achiever / Philanthropist / Socialiser"

"Average Achiever / Free Spirit / Philanthropist"

"Average Disruptor / Philanthropist / Socialiser"

"Average Disruptor / Free Spirit / Philanthropist"

"Average Free Spirit / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Player / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Player"

"Average Achiever / Free Spirit / Player / Socialiser"

"Average Disruptor / Free Spirit / Player / Socialiser"

"Average Achiever / Disruptor / Player / Philanthropist"

"Average Achiever / Player / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Socialiser"

"Average Achiever / Free Spirit / Player / Philanthropist"

"Average Disruptor / Free Spirit / Player / Philanthropist"

"Average Achiever / Disruptor / Philanthropist / Socialiser"

"Average Free Spirit / Player / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Philanthropist"

"Average Achiever / Free Spirit / Philanthropist / Socialiser"

"Average Disruptor / Free Spirit / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Player / Socialiser"

"Average Achiever / Disruptor / Player / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Player / Philanthropist"

"Average Achiever / Free Spirit / Player / Philanthropist / Socialiser"

"Average Disruptor / Free Spirit / Player / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Philanthropist / Socialiser"

"Average Achiever / Disruptor / Free Spirit / Player / Philanthropist / Socialiser"

Overview of the types

  • Socializers are motivated by relatedness. They want to interact with others and create social connections.
  • Free Spirits are motivated by autonomy. They want to create and explore.
  • Achievers are motivated by mastery. They are looking to learn new things and improve themselves. They want challenges to overcome.
  • Philanthropists are motivated by purpose and meaning. This group are altruistic, wanting to give to other people and enrich the lives of others in some way with no expectation of reward.
  • Players are motivated by rewards. They will do what is needed of them to collect rewards from a system. They are in it for themselves.
  • Disruptors are motivated by change. In general they want to disrupt your system, either directly or through other users to force positive or negative change.

Learn more about Marczewski's User Types
Marczewskis User Types