In my new world, I focus on optimisation a lot in the realms of e-commerce performance. Testing, personalisation etc. It has taken a very long time for me to realise that my new world is almost identical to my old world of gamification. At their most basic, they both rely on 4 key pillars to succeed as they are both focused on behavioural change.
I wanted to just explore those briefly here with you, as much as a way of consolidating the thought process as much as anything else!!
The four pillars are.