Gamified UK - Gamification Expert Blog

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Gamification User Journey Framework

As ever, I look at all my work and try to evolve it over time. This time it is the turn of the EEEE User Journey framework. There is nothing wrong with it in concept, I just feel that I want to add to it! If you will remember it...

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Consequences: A missing component in Gamification

On my quest to remind people of all the cool stuff that they are not yet using from games in their gamification, I have come across something very important and something that I had not noticed until a recent project. Gamification very, very rarely includes consequences… Allow me to explain....

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Bits ‘n’ Bobs

A few side projects and stuff for you to enjoy. Gamification Memes: A compilation of my memes over the last few years   Other “Wisdom” Memes…   Some music I’ve been recording for fun (updated often).   Videos with my kids (Challenges mostly)   And finally…. A game made in...

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Misunderstanding Gamification and Over-Promising

A quick mini-rant Gamification is not about making games. It is about using elements of games in other areas to increase motivation, engagement, fun (at times) and to encourage specific behaviours. This may include games, serious games, mini games etc – but more often than not, it doesn’t have to....

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What’s With the Ninja Monkey?

A question I am asked a lot (I get asked all sorts, you may have noticed), is why did you call the book Even Ninja Monkeys Like to Play? There are actually two answers to this, the “official” one and the “Unofficial” one. The official one is in the book...

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Strategy: A missing component in Gamification

One of the more common questions I get about gamification is “what is the difference between games and gamification”. I have spent lots of time writing about that exact issue, the Game Thinking pieces are my most concrete thoughts about the topic. However, just recently I was playing North vs...

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Diminishing Effect of Rewards

One of the things you discover when you have kids is just how much you must bribe them to achieve anything. This is especially galling when, like me, you understand the behavioural impacts of using rewards to modify behaviour etc. One of the things this has shown me is the...

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Narrative Atoms, Story and History

A revisit to an old set of thoughts I had on what Narrative is. My general thought is that narrative is real-time telling of a first person experience as it happens. A story is all of the narratives put together from the first “Narrative Atom” of the story until the...

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5 Steps to a Happier Life with Gamification

Ok, this sounds a little “self helpy”, but it came to me when I was doing a lecture for a group of Masters students at Kings College recently. I ended the talk, rather by accident, with the following advice “Always be sure you know why you are doing things, understand...

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Really Simple Gamification – Randomness

Recently my daughter decided to start her YouTube videos again. Previously she had been doing “opening” videos, where she opened toys nod spoke about them. However, now she wanted to do some more fun spots, with challenges. Her first idea was “The Hot Sauce Challenge”. Basically, eat a spoon of...

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As Promised – Signed Books for Sale

Hi all. Just a quick one here, as many of you know who were at GWC16, I was waiting for a shipment of books to sell there. Well – I finally got them at the end of last year. If you would like to purchase one, please fill in the...

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Punishing some by rewarding others

RANT ALERT! Fairplay is very important to me and it annoys me when I see things that, in my mind, show a lack of fairness. Recently my daughter was legitimately off school with illness. She had never really taken time off school before, so we knew that she was serious...