What follows is an example of how to combine my Four Pillars of Change with a proven behavioural change model – COM-B. We will be using bounce rate on a website’s homepage as the behaviour we wish to change. Companies often struggle with high bounce rates on their websites, indicating a disconnect between the website and its audience. However, with a little understanding of behaviour, we can start to sort this.
Understanding User Behaviour: The Key to Success
So, the first piece of the puzzle to creating an effective homepage is to understand user behaviour then design a user experience specific to what users want and need.
