Games Archives - Page 2 Of 9 - Gamified UK

Why “undo” is critical to ludic design

February 22, 2021 by Andrzej Marczewski

Undo 1614000681 Why 8220 undo 8221 is critical to ludic design

Ludic, or playful design, involves designing products or experiences through the lens of play. How do you make people feel safe to explore, encourage experimentation and even add some fun?

A while back I introduced my Play Framework, so you can find out more there, but essentially it’s all about creating an environment that focuses on Trust, Safety, Autonomy, Dynamic Goals and Lusory Attitude (that is you approach the experience with a playful attitude).

So where does the undo function in a bit of software like Word come into this, how is that helping with ludic design? Feelin safe is all about not fearing failure. If something goes wrong, you need to feel that it is possible to recover. If you fall over, you should know you can get up and try again – see where this is going? Read More ...

Free Printable Games

April 7, 2020 by Andrzej Marczewski

Hi all.

In this crazy time, I thought I would share a few games that I have made over the last couple of years to either entertain myself or the kids! They are all very simple but might help kill a few hours. Any feedback on them would be also greatly appreciated. They are all very simple looking btw, no fancy graphics!

There will be one more soon, once the kids have had a chance to play it. But head to the gamification hub on Facebook if you want to get a try now. It is a simple escape room type puzzle game. Read More ...

Learning from Games: Escapism

June 5, 2019 by Andrzej Marczewski

As gamification practitioners, we are looking to utilise things that games do really well in areas that could desperately do with being more engaging in some way.

I read somewhere recently that “in games, we are trying to become our best selves” or something similar. I have to say, I only partially agree with that. In some games that is true, but most of the time I am trying to forget who I am and be someone totally different, be they better or worse than the real me. In reality, many games bring out the worst in people as a sort of catharsis! For me, I want to escape from reality, and that is the point. Games provide a way to escape the reality of life. That is why the concept of Uncanny Valley exists, where something that isn’t alive looks uncomfortably close to real. It makes us uneasy. Read More ...

Introduction to Gamification Part 3: Games, Play and Toys

January 18, 2019 by Andrzej Marczewski

In the last part of my introduction to gamification, I explained a little about my thoughts on Games Based Solutions, but I didn’t really explain what a game actually is. The reason for that is, it is a little complicated from an academic perspective. Now, that doesn’t really affect you in a business setting or as you undertake your job as a gamification designer, but it is always useful to have a deeper understanding of things you are speaking about.

Play

Let’s start with play as this is the foundation of games. There are many thoughts on play, I have a whole ebook and sections of Even Ninja Monkeys Like to Play dedicated to it. However, in this introduction series, I want to try and keep things simple! Read More ...

Playbrush Smart Toothbrush Review (Or, “How I have to admit when I’m wrong..”)

August 1, 2018 by Andrzej Marczewski

Download 1 Playbrush Smart Toothbrush Review Or 8220 How I have to admit when I 8217 m wrong 8221

About 2 years ago I was speaking at a Gamifiers event in London. One of the other speakers spoke about a new product called “Playbrush”. It was an add-on for a toothbrush that allowed it to interact with a mobile device like an iPad. As well as the add-on, there were a couple of games that it controlled on the mobile device. The idea was to encourage kids to brush for longer and with higher efficiency because they want to progress in the games.

It is fair to say the idea got mauled by us all. I hold my hand up as one of the maulers. I had several issues with the idea of a parent. The first was the concept of having to have my iPad in the bathroom with the kids. After that, it was the idea of getting kids to clean their teeth because it let them play a game. I could not see how that activity could convert into a permanent behaviour if when you took the game element away. Read More ...