I recently wrote a blog for Motivait, the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought about since my 2015 talk at GWC.
Rather than looking into the future though, my thoughts turned to where do people’s loyalties lie. More specifically, are they loyal to your company or to your loyalty card?
If I look at two loyalty programs, you may see what I am getting at. The two are Nectar and Tesco.
Tesco Loyalty Card