I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around the User Types and the survey.
The link below will take you to a blog written by one of the researchers, Gustavo Tondello, who explains it all better than I can!
Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience. He also suggested different game design elements that may support different user types. However, until now we were still lacking a standard assessment tool for user’s preferences based on the Hexad framework. There was also no empirical validation, yet, that associated Hexad user types and game design elements. A collaborative research project by the HCI Games Group, the Austrian Institute of Technology, and Gamified UK sought to accomplish these two goals: (1) create and validate a standard survey to assess an individual’s Hexad user type and (2) verify the association between the Hexad user types and the game design elements they are supposed to appeal to.