Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Social Nugget Management

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Social platforms are taking over, both in the casual world and the business world, which is great!

People are able to ask each other questions rather than having to trawl through pages and pages of archived information in Intranets or websites. Living in the now, they can instantly find what they need.

However, when those people are no longer available to answer your questions, what happens to that knowledge and that information?

As you strive to go social with your knowledge management and sharing, don’t forget that some of it may be of use again in the future. Read More ...

If the Internet came to an end tomorrow…

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What if, the Internet came to an end tomorrow? What would you do?

I keep in contact with lots of remote friends via email, twitter, forums and messenger. If the Internet ended, I would have to actually talk to these people over the phone. I would be limited to just dealing with people one at a time and giving them my full attention.

All of a sudden I would go from having hundreds of Facebook friends and Twitter friends to just a handful of people whose phone numbers I actually have. Less if you asked me which I had addresses for. Read More ...

Positively negative.

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A negative comment is only really negative if no one learns from it.

People will always be more likely to point out what you are doing wrong than what you are doing right. It is human nature to seek the errors in others.

For some this is because they truly feel they are being helpful by pointing out your flaws and they may well be. In these cases, the individual will be approachable, but often hard to convince from their opinion – right or wrong.

For a few, it is because they actually do know better than you do and are trying to educate you. These are usually very polite and open to constructive discussion. Read More ...

Stop trying to sell me stuff and just talk to me

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It amazes me how humans seem to have this need to turn any new form of communication into a sales and marketing tool.

Okay, so I suppose I know why, money. We all want to make money.

When post was invented, we got junk letters. When the phone was invented we got cold calls. Fax led to sales faxes and email gave us spam.

Now in the world of social communication we have the exact same thing. Make mention of a product name on twitter and you are instantly bombarded with rubbish.

However, it doesn’t have to be like this. I don’t know if I have ever met anyone who has fallen for “wow I got a free iPad just by clicking this link”, but I am sure some have. What I do know is that I personally have been encouraged along the way to buying something by companies that have struck up a conversation with me over twitter, not just told me they want to sell me something. Read More ...

Weight loss success and Social Media engagment

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For me to lose weight and for increased social media engagment, there are certain things that need to be done. Reduce a few things, increase a few and add a few others.

In the case of me and weight loss;

I need to reduce the fatty foods I eat, increase the amount of healthy stuff I eat and the amount exercise I do and add enthusiasm and dedication to the cause.

And so it is With social media.

Reduce the amount of information just pushed to the audience, increase the involvement of the target audience and add enthusiasm and dedication to the cause. Read More ...

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