Gamification

How Great Customer Service Saved a Poor Customer Experience

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Restaurant 1566999270 How Great Customer Service Saved a Poor Customer Experience

A short story for a post today.

My wife and I recently went for a meal at a restaurant we have been to many times over the years. We have never had a bad meal or experience with them.

That all changed with this meal.

I am going to lay out the things that happened that were bad – but then explain why we will still be going there again and again!

The Bad

First, my wifes’ meal was overcooked, so we sent it back. Not all that unusual an action. However, before they got on with the job of actually cooking a new meal, they sent a manager over to just check we wanted a new meal. That took 5 or 10 minutes. It was then another 15 minutes until the meal was brought to us – all the while my meal was getting cold. Read More ...

Introduction to Gamification Part 9: Elements and Mechanics

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Game mechanics are covered in multiple places on this blog, but to continue with the introduction series, I thought I would have a brief revisit here, with less personal opinion than usual (ish)! There are many definitions of game mechanics, but rather than going into those, I will just present the one that I use.

“A distinct set of rules that dictate the outcome of interactions within the system. They have an input, a process and an output.”

Further to this, we can also state that dynamics are Read More ...

Introduction to Gamification Part 8: User Types

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There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types.

There are many views on user profiling and many ways to do it. Some people love it, some hate it. I am in the middle. It is a very useful tool, but it is not the only thing you should rely on. For me, they can be a useful way to understand or at least considers the motivation so those who will be using your system.

Bartle’s Player Types

In the games world there are a few famous player type models, Bartle’s Player Types being the most well known [1]. In these he breaks down players of his famous Multi-User Dungeon (MUD) game into 4 key types. Killer, Achiever, Socliasler and Explorer. Each type of player had a different motivation to play the game. Read More ...

What I am Learning from Playing Fortnite with my Daughter

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I have finally caved and given Fortnite some proper time.

It all started when my 12-year-old daughter noticed it was on my PC. I had downloaded when it first came out, but after one go, decided it wasn’t for me. However, it had been quietly updating in the background, just waiting for my return.

Fortnite is something of a gaming phenomenon, in a similar way to Minecraft a few years ago. It has had an enormous impact on society. It has spawned toys, board games and I am sure a film can’t be far away as EPIC tries to milk as much as possible from its latest cash cow. Of course, it is not without its controversies as well. Claims of gaming addiction, copyright infringements and more. Read More ...

Is Gamification Manipulation

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Is gamification a form of manipulation?

This is a question that comes up over and over again in my world.

There is often a concern that gamification is just used to force or trick people into doing things that they would not otherwise want to do. It as is if people have the view that it is like one of those old Saturday night magic shows, where the hypnotist get people to pretend they were chickens.

They view gamification as nothing more than a Skinner Box, operant conditioning for a new generation. People rewarded for actions that serve only the “powers that be” with no regard for the needs of the user. Read More ...

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