I thought I would dig into some of the User Types a little more deeply from time to time. This week I would like to look at Free Spirits – as they have been causing a little confusion for some.
These types are looking for autonomy and some form of freedom, both of “movement” and expression, in your system. This can come in several forms, but for our purposes I want to concentrate on two main variations of our Free Spirit.
[inlinetweet tweeter=”daverage” suffix=”#gamification”]Free Spirits want to explore your system or change it in some way [/inlinetweet]
This type is interested in finding the boundaries of their environment. In a gamified system, this will be expressed by looking for other ways to achieve things, or loopholes that allow them to access new and interesting stuff.
If you have created some sort of virtual world as part of your gamified system, they will find the cracks in it. If you have a bug that means that going to the edge of the map makes you fall to infinity – they will be the first to find it.
In any system, give them secret things to find as rewards for just “poking around” the system (Easter eggs).
The other major group of Free Spirits are the creators. As the name suggests, they like to be creative! Rather than just exploring the physical boundaries of your system, they like to change and modify them as a form of self expression.
Allow them to create content, from virtual items to simple creative writing. It all helps them to express themselves.
If I was to give an example of a game that appeals to Free Spirits, it would have to be Minecraft. A game that contains almost no boundaries for the free spirited amongst us. Huge worlds to explore, with treasures to find at every turn – plus you get to recreate the whole world in any way you see fit!