Gamification

GWC16 – Well That Just Happened!

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IMG 9858 GWC16 8211 Well That Just Happened

Last week was the 5th edition of Gamification World Congress. I have to admit, it was great fun. There were some extremely good talks, I especially enjoyed the parallel stage that had a nice mix of academic and practical talks going on.

A couple of highlights for me were Kevin Werbach and Yu Kai Chou. Kevin spoke about the need for more rigour in the industry, to start using more empirical data and not just intuition – a cause close to my heart these days! Yu Kai, in the face of his slides not working, pulled off a fabulous talk from the heart about the industry and how important games are to him and us all. Read More ...

The Future of Gamification

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Recently I was honoured to be asked to be part of a documentary about games, their history, and evolution. One of the questions that I was asked that really got me thinking was “What is the future of gamification?”

I am asked this quite often and tend to go with a safe answer. In my view, we will not speak about gamification within the next few years. It will be spoken about in the same way social media or digital is, just  another part of various strategies. In the case of gamification, it will become part of a standard set of tools for experience design. Read More ...

Play in Context

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As you may know, the concept of play is very important to me. I feel that it is one of the true keys to engagement in adults, but as I was speaking about recently, adults often have no idea how to play. They have the intrinsic desire to play battered out of them by the “real” world. Unlike children, they don’t see the potential for play in the world around them. Some blame work for this – they often say that the opposite of play is work. However, I prefer to go with Dr. Stuart Brown’s (founder of the National Institute of Play)  analysis in this case, that the opposite of play is actually depression. Read More ...

Product Gamification Summit

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Hi Guys

Recently I had the opportunity to record an interview about gamification for the Product Gamification Summit. This is an online event with free and paid options that contains interviews with about 30 experts in product creation, gamification and monetization.

You will get to see favorites of mine like Amy Jo Kim, Nir Eyal, Roman Rackwitz, Michael Wu, Yu Kai Chou, An Coppens and so many more! Hell, I can’t wait to watch some of them myself 🙂

If that sounds interesting, click on the following link to register. In the spirit of openness, this is an affiliate link that all speakers will have, so you may see a few emails and blog posts le this asking you to sign up from various speakers! Read More ...

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