Gamification

A response to Gartner’s new definition of gamification

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20140405 165631 A response to Gartner 8217 s new definition of gamification

On April the 4th, Brian Burke, via his blog announced that Gartner had changed its definition of gamification. It would be;

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

At first I chuckled. This was very similar to the definition I use in my book;

“the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement.” Read More ...

Winning isn’t everything – demotivating by allowing a win state

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Most people like to win. There is something deep down inside all of us who love to be the winner, to experience the rush that comes with beating something. It may be a game, it may be winning at sport, it may be collecting all the Pokemon. Whatever it is, you get a huge feeling of achievement – Fiero.

The trouble is, winning is short lived. Once you have won, what happens next?

In sport winning is just one part of playing the sport. One win is great, but you still need to train and train so that you can win again. Very few people can say that there is nothing left to attain in their chosen sport. Read More ...

Gamification and Habits

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I will state now, I am not claiming to be an expert on habits, however – I wanted to share some thoughts on how gamification can help with habit building.

There are several habit or behaviour models out there. My two favourites are Nir Eyal’s Hook model and BJ Fogg’s Behaviour Model.

For the sake of this blog, I am concentrating on the Fogg model, I personally have a better understanding of this one. I am reading Nir’s book at the moment so expect me to expand on this concept soon! Read More ...

Challenge the Rut

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So, two weeks and I have maintained a blog per working day. Yay me.

The question is, why? Why have I suddenly gone from one blog per week to one per day. I don’t need the coverage or the readers – they have all been more than happy with one per week. I certainly don’t need the extra work or hassle that comes with generating more interesting (ish) content.

The reason was to challenge myself and push myself out of a rut I was in with my blogging. For about 3 years I have posted one blog per week, usually on a Monday. This was normally a well thought out piece of writing that was either an expression of a new idea I had had or something that I felt would be of interest and use to my readers. However, the routine was beginning to kill the creativity. I was binning ideas because it was the wrong day for them or because new ones were taking their place too fast.I was too set on this idea of one per week. Read More ...

Points & Badges Video Tutorial

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The fourth video in my series of tutorials (finally!!)

This one is just a short (10 minute) look at points and badges in gamified systems and how to make some use of them. Not all that different from my Points and Badges: Not Totally Evil blog post, but also talks about balancing and best use case.

Enjoy!

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