Gamification

New Gamification User Type Test

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Test New Gamification User Type Test

Hi all.

Lots of changes on the go at the moment, but one big one is an overhaul of the User Type Test. In collaboration with the Austrian Institute of Technology and HCI Games Group, this new test has been validated and should provide a much more accurate set of results over time. It is early days yet, but the last version had over 4,000 responses – so I hope we can do just as well here.

It will be used for continued research by them (I will link to a couple of papers that have been written about the process once they are available), but also for my own interest. Read More ...

[News] RNLI creates Minecraft beach survival game to teach water safety to children

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This Summer, the Royal National Lifeboat Institution (RNLI) is launching year two of the charity’s Beach Builder Challenge using the interactive video game, Minecraft, which allows children to create and build virtual worlds.

The Beach Builder Challenge, available to play from 1 August, has been created by the RNLI to teach children about beach and water safety at a time when many young people will be visiting the coast during school summer holidays.

New for this year, the RNLI has expanded the virtual world to include a Beach Island Adventure, which means as well as being able to create epic beaches, this year creative youngsters are also tasked with completing four levels in the Beach Island Adventure. The four levels are based on the charity’s Stay SAFE acronym: Spot the dangers, Take Advice, Stay close to a Friend or family member, Learn what to do in an Emergency. Read More ...

Narrative Choice Architecture and Gamification

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The more I play games, the more I realise just how important having choices that are meaningful, or at least feel meaningful.

One of the key features that separates games from other media is that the player is put at the centre of the story and can interact with it, you are not just “along for the ride” as you are in a film or a book.  When you sit down with a book, you start at the start and then read every page until you get to the end (unless it is a choose your own adventure…). The only choice the reader gets is whether or not to start the book and read it all the way through. Read More ...

6 Tips for Short Term Gamification

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A question I get asked a great deal is “Are points, badges and leaderboards enough?” The stock answer from me is usually a resounding “No, you must consider motivation and the needs of the user, think RAMP and more…” In fairness, this is good advice and you should consider intrinsic motivation over extrinsic and the like. However, the answer really should be “Sometimes, it depends what your goals are.” You see, if you are looking for a short term or short sharp engagement, PBL may well be fine. Very often in gamification we are trying desperately to get people to consider long-term motivations and engagements. Really, it is likely that it is just a single simple task that people want completing. Read a new policy, complete the training, check out a new product. Read More ...

A Story of Loyalty: Gamification World Congress 2015 Talk

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Just thought I would share the video of my talk on loyalty and Christmas turkey from Gamification World Congress 2015

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To give some context for the start – Bart Briers had just described me as The King of Gamification! At the end, I also caught him out as the talk was only 12 minutes long 😉

If you are interested in Gamification World Congress 2016, head over to their new website – you won’t be sorry and there are loads of videos from the last one to watch.

If you want to learn more about loyalty, you could always grab my book from Amazon 🙂 Read More ...

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