Technology

Google+ app: Plus Cut Down To Size

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Google+ is hot property right now. Technology bloggers the world over are writing thousands of words a day about it (myself included).

Sitting in a kind of partway space between the simplicity of Twitter and the do a bit of everything nature of Facebook, it is a technology that is still finding its true place in the social media world.

So far, it seems that where Facebook is for communicating with friends and family and Twitter is for engaging with new audiences and meeting new friends, Google+ is for talking at acquaintances! Read More ...

Bath time blogging and walking on the moon.

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Image Bath time blogging and walking on the moon

Despite the title, this is actually about how amazing technology is and how much we take it for granted!

Right now, I am lying in my bath, typing this up on my iPhone. When I am finished, I will press publish on the WordPress app and moments later these words will become available to millions of people over the internet.
Whilst I am doing that I am also chatting to old friends over Meebo, Live communicator, Twitter and email.

Now, scrub that mental image from your mind and let the basic message sink in. We can communicate with friends and family and potentially connect with millions of other people all from a mobile device like a smart phone. Technology is amazing. Read More ...

Social Media without the social is just media.

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Having a Twitter account or a Facebook page for your company or brand, does not mean you have a Social Media strategy.

Many companies seem to still forget that the key word in Social Media is “social”.

Without customer interaction all you have is media, you may as well just use RSS!

Whilst static feeds on the likes of Twitter have their place (BBC news for instance), if you want to build your brand, you need to engage with your client base or potential client base.

People follow celebrities, not just to find out what they had for breakfast, but because most talk directly to their followers, making them feel closer to their heroes. So it should be with your brand. Read More ...

Google+ circling the drain or a great place to hangout?

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For those who don’t yet know, Google+ is Google’s latest entry into the world of social networking. After Wave and Buzz, you have to wonder why – but more on the question why later.

Here are some thoughts based on a few days usage.

The Basics.
Upon registering you are asked to fill in a rather long winded profile. Annoying, but best to get it out of the way at the start I suppose.

Next you enter the site. It is clean and uncluttered. Facebook and Twitter should take note. Uncluttered is nice sometimes! There are a few sections that make up Google+. Read More ...

Gamification: what is it, why is it important?

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Just as a thought, as a tag line – Gamification: why you have been doing it since you were a small child.

Gamification is another one of those words that seems to be getting a lot of use at the moment, a little bit like Cloud. If you look at the Internet for a description (in my case Wikipedia) you get;

“Gamification is the use of game play mechanics for non-game applications (also known as “funware”), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading web sites.” Read More ...

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