Signposting and Gamification

The Naked Gun I C U P 2 Signposting and Gamification

Sometimes, even the best people need to be pointed in the right direction. Signpost next actions to help smooth early stages of a journey. Use “just in time” cues to help users who are stuck.

Whilst autonomy and agency are vital for deep engagement, sometimes too much freedom can be a bad thing. Whilst gamification should be designed around the user, their needs and their experience, there are still stakeholder and business objectives. Creating an environment where a user can get lost benefits no one. Read More ...

4 essential Neurotransmitters in gamification

In gamification, there is often a lot of mention of things like “Neuroscience”, “Neurochemistry”, “Neurotransmitters” or “Brain Chemistry”. In particular, you will hear people speak about neurotransmitters such as Dopamine.

Neurotransmitters are chemicals that transmit signals around the brain. They all have different functions and have different effects on us. In this blog I am going to discuss 4; Dopamine, Oxytocin, Serotonin and Endorphins (DOSE). Read More ...

Top posts of 2014

Well, Happy New Year everyone. 2014 was a good year for gamification, but 2015 is where we will come of age I feel. Below are a couple of top 10’s for my blog. The first is based on page views for blogs just posted in 2014. The second is based on comments for blogs in that year and the final is page views for all content on the site.

It looks like defining gamification was a big thing in 2014!!

Page Views for 2014 posts

1) Defining gamification – what do people really think?

Posted on April 16, 2014As many of you know, I recently took exception to a particular definition of gamification that was doing the rounds. However, the positive effect was to make me think about what it really means and also started to make me wonder what other people think of it.  So, I asked them – I did a… More… Read More ...

7 Rules for Gamification

I just thought as I had not written a post for a few days (researching for a couple of good ones!), I would put up my 7 rules  for gamification.

  • Be sure that adding gamification adds benefit for the end users.
  • Extrinsic rewards (points, prizes etc) can engage over short periods such as onboarding / enrol and enthuse phases.
  • Intrinsic motivation is essential for long term engagement and if you are looking for quality and creativity over quantity.
  • Be open about what data is collected and why. Trust is essential.
  • Define clear goals.
  • Define and collect metrics.
  • Be flexible and adapt as user needs and behaviours change.
  • Read More ...

    5 tips for good Gamification I learned from designing games.

    Gamification often takes and claims inspiration from game design. One of my side hobbies is making the occasional game, as well as spending the last seven years reviewing games for my site yars.co.uk. I thought I would just put a few gamification ideas into context based around my personal knowledge of games and game design. I am y no means an expert, but I hope you will find it interesting.

    Tl;TR?

    First up, points. I have made games with point systems and I have made games without. Generally I use the points as a way to represent progression and skill – ie, the higher the score, the further your skills have progressed. This is intrinsic on its own, it is a way for the individual player to see how they are doing and if they are improving. This only works if the points reset each time, that way the player can easily see that if they score higher next time – they have improved. Cumulative points don’t allow you to do this, they just show how many points you have collected over time, which is a little less useful. You could consider a personal leaderboard, that just shows the player their scores over time for an exercise- thus easily showing them their improvement. Read More ...

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