Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Google Just Don’t get Social

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Google have been playing with social networking for a while now. Wave, buzz and now Google+. Up until now they have failed to make any kind of impact, proving each time they just don’t understand what people want from social networking.

However, with the launch of Google+ it seems that they have gotten a bit more serious about the whole thing. You can’t move within google applications without some kind of new Google+ integration being announce. Up until now this has always been an extra feature, one that added value to any Google+ user. Read More ...

Treating the Klout

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Klout Treating the Klout

Just recently, Klout in their scoring algorithm. This something changed quite a few people’s scores. Some for the better and some for the worse.

Now you see this proves the point I was making in Catching the Klout. Chasing numbers is, in many ways, pointless when it comes to social networking.

Using arbitrary numbers to check what kind of influence or engagement you have, can only be a small part of the over all picture. This is especially true when the numbers can be affected on the whim of developers at Klout. Read More ...

Why can’t I dislike something?

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When I was a school, we had a simple merit / demerit system to help improve behaviour.

Each child in the school was a member of a house (I was Owls), and good deeds or work earned you merit points, bad behaviour earned demerits for the house total.

At the end of each term, the merits were added up for each house, then the demerits subtracted and the house with the most merits won the house cup – yes, a bit like Harry Potter.

Some classes had weekly or monthly prizes for the child with the most merits as well. Read More ...

Gamification: Learning from our kids that the Task can be the Reward

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Let me just start by saying, I am not an expert in the subject of gamification nor am I trying to be. These ramblings are just my opinion.

This opinion is based on the following experience. 10 years in the IT industry, a life time of playing games, running a games review website, writing about and reviewing games for 5 years, teaching martial arts and working in the education sector for a few years helping to develop learning materials.

People learn and develop in different ways, but one thing has become clear over the last few decades of education. Fun makes learning easier. Just look at how your children are taught their ABC’s. We all were taught the song. Some of us were shown flash cards – C is for Cat. Read More ...

Can the UK keep up with demand for the Cloud

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Data. Not the chap from Star Trek the Next Generation. No, I am talking about that invisible stream of information that we all rely on day to day. It lets us browse the web, check our emails, watch films and much, much more.

However, are we coming to the point where our need for data is going to overtake the available infrastructures’ ability to deliver?

Just recently two things happened that have made me question the UK’s readiness for all of this new demand for data. One to gamers the other to tech heads everywhere. The first was OnLive. This brave venture into cloud gaming has met with mixed reviews. The thing is, most of the things that have been criticised actually seem to have been caused more by internet speeds than any fault with OnLive itself. Read More ...

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