Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Punishing some by rewarding others

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Rant 1484064849 Punishing some by rewarding others

RANT ALERT!

Fairplay is very important to me and it annoys me when I see things that, in my mind, show a lack of fairness.

Recently my daughter was legitimately off school with illness. She had never really taken time off school before, so we knew that she was serious when she told us she was not well.

Anyway, she came home a few days later telling me she had homework. Nothing unusual about that. However, she then said that those who had 100% attendance didn’t get any homework as a reward for having 100% attendance. Read More ...

Learning From Games: Battlefield 1, RAMP, User Types and Awesome Gaming

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Over Christmas, I started to play Battlefield 1, a game that I was especially looking forward to given my love of the series. I’ve not had as much time to play video games as I would have liked over the last 12 months, so I’ve been making the most of this opportunity. I may even review it for my old and neglected games review site http://yetanotherreviewsite.co.uk!

Anyway, back on topic. I’ve always loved the series because of how good the multiplayer experience is. Back when Battlefield 1942 first came out it broke the mould by not even bothering with a single player game, a brave and clever move as it turned out. It also put a much tighter focus on teamwork with its “Conquest” mode. This saw teams holding key strategic points on the map for as long as possible. Achieving this required good balance of character classes and a level of teamwork beyond just rushing off and killing things. Read More ...

2016 Roundup

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It’s that time of year again! The end of year round up. Quite a lot of blogs this year, though a little slower at the end 😉

It has been a mixed year for me. It was my first full year of working in gamification, for better or worse! I’m very happy where I am though so all good. I’ve spoken about everything from the future to how I shave since the start of the year.

A massive highlight was getting the Contribution to the Industry award at Gamification World Congress, which was a huge honour! Read More ...

Leaderboards: The Good, The Bad and The Ugly

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Leaderboards have been a staple of gaming and gamification for as long as both have existed. From Space Invaders, to baseball, to your gamified CRM system – all have had leaderboards in there somewhere.

The reasoning goes “if you are the top, you feel special and if you are at the bottom, you don’t want to be there so are motivated to improve”.

It sounds great, doesn’t it? Instant engagement. DO well, feel special. Do badly, be motivated to do better. In some cases, this is can be the case. In sports, it is a way of knowing where a team is in the league and how many points they need to improve by. In space invaders it was a way to create a more social or even personal challenge in the game, helping to create that “one more go” feeling. If I have one more go, I know I can be better than AAA or myself. Read More ...

The Mercenary User Type

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With the news that a hacker group is using gamification to try and get people to engage in DDoS attacks, I got to thinking about what type of user may wish to engage with this.

Initially, the Disruptor sprang to mind, more specifically the Destroyer type. They act on the system to disrupt it and normally for not very nice reasons! However, there was an issue. Disruptors are self-motivated, they are not there for reward as much as recognition or just plain mastery and enjoyment. So using points and prizes to coerce a disruptor behaviour actually sits more in line with the Consumer type in the Player section of the Hexad. Read More ...

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