Loyalty

Posts of 2015 – Gamification and much more!

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2015 Posts of 2015 8211 Gamification and much more

So, as is tradition, here is a round up of 2015. What a year!!! Research papers, Gamification World Congress, a new book, poetry and loads of exciting projects have made this a most excellent year. Between you and me, next year will be even better!

As with every year, the User Types Hexad has been really popular, but this year my most popular content by far has been the 47 Gamification elements, mechanics and ideas – an old post I pinned! Shows the power of the homepage 🙂 Other big hits this year have been my reaction to Gartner forgetting about gamification (The Hype is Over – Gamification is Here to Stay) and my essay on the 4 essential neurotransmitters in gamification! Read More ...

Amazon: Getting customer care wrong

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Recently my wife pre-ordered a book from Amazon. She put her order in the day after pre-orders opened and chose super-saver delivery. Her understandable assumption was that if she pre-ordered, then the book would at least be dispatched on the day of release. She knew she would have to wait a few days for delivery, but that was fine.

The truth was a little different. The book was due for release on the 18th of June. Looking at her delivery estimates in Amazon, it stated the book was due for dispatch on the 22nd of June with a delivery estimate of 27th of June. She was a little confused by this. Read More ...

Getting rewards right. Recognise, don’t Bribe.

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One of the things that my daughters school like to do is give certificates to students for various achievements. Below are two that she has had over the last few months. Which one do you think she was happiest to get?

If you guessed the Gold award for reading 25 times or more in a term – you were wrong. She has half a dozen of them on the wall. The Bronze award for a “brilliant and inspiring” science experiment had her far more excited than all of the Gold awards put together.

I have mentioned our struggles to get my eldest to bond with reading and to be honest, even though she now does it quite happily, it really is not something she enjoys much. The thing is, she knows that it is something good to do and for the most part is OK with reading every night. That makes the Gold award pretty much guaranteed without having to put any abnormal effort in. Read More ...

Surprise and Delight with Google Photos

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Anyone who follows me on Twitter has, by now, noticed I have been sharing a load of stuff from Google Photos.  For those who don’t know, this is a free service from Google that allows you to basically upload an unlimited number of photos (if you are happy with their “high quality” setting) and store them in the Cloud.

On top of that, Google Photo has some really clever little tricks up its digital sleeve, by way of Auto Awesomeness. It will analyse your images and do all sorts of clever things. It will create panoramas if it finds images in a panoramic sequence. It will create animations of images that have been taken in quick succession. If you have stuff geotagged, it can also create stories based on image sequences and locations. On top of that it will also create montages and filtered images where it sees fit and probably more. As well as that, it categorises things for you and makes your images searchable. You can look for images of faces, of locations, objects and all sorts – which is actually rather handy. Read More ...

CaptainUp is back on the blog

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I was recently contacted by the guys from CaptainUp (www.captainup.com). For those that don’t know, this is a free / affordable platform for gamifying websites and until recently I had been using it for about 2 years. Then I stopped and they were interested to know why.  The main reason was how intrusive it was to my readers, with popups and flashes and the like distracting from the content.

So they asked if I was willing to try something – a package they wanted to test that was less invasive and focused more on just gently thanking my readers for their loyalty.  So it is, CaptainUp is back on the blog – just slightly more low key.  You get one popup asking you to join my little club. After that there is always a small bar at the bottom of the page that will let you join should you wish. There is a leaderboard as well. Badges can be earned for simple things such as liking and tweeting. There are a couple of missions as well (more to come). The first you should try is the Onboarding one. See the progress bar on the left of the page? Click it and it will show links I feel all my readers should have looked at to understand my content better Read More ...

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