Gamification

Engagement – What are we talking about?

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10309649 10153344097952619 1236186563670714891 n Engagement 8211 What are we talking about

Engagement. A word that is thrown about in gamification with all the abandon of a child dancing and singing to Frozen…

The thing is, what exactly are we talking about? What is engagement.

As ever, I took to the dictionaries to see what the word on the street is. Looking up engagement is a fruitless task as you get such gems as

A formal agreement to get married

And

The action of engaging or being engaged

However, looking up engage is a far more satisfying experience.

[with object] Occupy or attract (someone’s interest or attention) Read More ...

Why User Types?

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Second post in a day, not very SEO clever, I know.

I wanted to take a moment to explain my view on User and Player types and their use in gamification.

First up, some bullets so you get the idea quickly.

What User Types are not;

  1. Perfect
  2. Applicable to every situation or project
  3. The same in all contexts
  4. Pure science

What User Types are;

  1. A tool in an overall toolkit
  2. Easy to use and get your head around
  3. Useful if you understand their limitations
  4. In my case based on motivation (eg Self Determination Theory), observation and research

I created the my User Types, because I wanted to use something in my thinking and design that focused on users, but was not built for games. I had been using Bartle’s types, but they just did not fit well with gamification – this is something he repeatedly tells people! It was also very hard to talk to people in enterprise about killers (i.e. people who take pleasure in the harm they can cause others). I also wanted to approach my types from the perspective of what motivated people rather than how they behaved. Read More ...

Gamification World Congress 2014

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Wow, what an amazing couple of days.

Last week was Gamification World Congress 2014, the biggest Gamification event in Europe and I think in the world with over 600 people. They all came together over 3 days to celebrate the best Gamification has to offer in 3 days packed full of talks  (seriously 9 am until 8:30pm with over 30 talks on the second day!) and workshops.

On day one, 60 delegates attended 4 workshops, run by Sergio Jiménez, Mario Herger, Alberto Tornero and me.

The workshops were great fun, I think everyone enjoyed most of the content they got to see and work with. My own had some highs and lows – which I am going to build on to create my next one (details soon I hope). Read More ...

Mystery, Curiosity and Surprise

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Most people seem to like surprises and mystery. It also seems that curiosity has the power to drive us to do strange and counter-intuitive things. We like to know what is in the mystery box, what is behind door number 3, what happens after the season finale, what the red “do not press” button actually does, if we can climb to the top of the rickety looking rope.

Curiosity can also be seen around problem solving. Whilst at times we need to solve the problem, there is no need for us to do puzzles like crosswords or to learn languages that we do not really need. These kinds of drives seem to fall in or around curiosity. Think of children and how they learn. I remember being told and told and told that the berries in the garden were poisonous, but curiosity got the better of me – I had to find out if they really were. The resulting vomiting supplied me with the answer to my curiosity. I could not deal with this idea that I just didn’t know for myself. Curiosity lead me to learn about Gamification and learn how to programme. Read More ...

OnBoarding, Tutorials and Learning by Doing

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For me one of the most effective uses of gamification that I see in education (at the moment) is the inclusion of things like onboarding and tutorials.

When I was young, games came with manuals that you could knock a donkey out with. They had all the instructions, keyboard overlays, back stories and more! It could take a day just to read them, let alone start to play.  Who can forget the microscopic space fleet that came with the Hitchhiker’s Guide to the Galaxy?

I sometimes wonder if a lot of this was acceptable to us because of how long games took to load. Ah, the joyous sounds of the Commodore 64 loading – not to mention the amazing music you used to get (Ocean Loader v4 being my favourite – sad I know!). Read More ...

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