Do we need Gamification?

As my mind relaxes from last weeks SAMR analysis for gamification article (which has been my most popular post ever I think!!), I got to thinking – do we need gamification, why does it actually exist?

Gamification has been born out of 1 core problem, engagement. People wanted new ways to keep potential users of their content engaged over time. Now here content can be anything from website blogs, to education to jobs! It is getting harder and harder to keep peoples attention in a world where new content is being created and pumped out to the masses every second. Read More ...