engagement

Gamification Thoughts in the Medium of Memes

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Information power responsibility Gamification Thoughts in the Medium of Memes

Hi all, busy week last week, but did get time to throw out some words of “wisdom” via memes. I thought I would put them here for easy reference and explain on of them a little better!

I think this first one is pretty self-explanatory. Engagement is about people wanting to do things. They find value in the activity. If they feel that they are forced to do it and that outweighs the value, they will never be fully engaged.

A brief set of definitions. There is more to be found on this in my Serious Games vs Gamification / Game Thinking page Read More ...

Mary Poppins was full of crap

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Ok, this has been bugging me for years. In Gamification, there are many things you hear again and again. It’s not about games, points are bad, intrinsic motivation is king. There are more, but the one I have an issue is a quote from that most famous of nannies (and most irresponsible in my mind) , Mary Poppins:

In every job that must be done, there is an element of fun. You find the fun and ‘snap’, the job’s a game.

This is where I cry “Bullshit!”

At the point she is singing this, she is trying to convince the miserable children she is looking after to do some tidying. Rather than creating a game of the chore, she uses magic to make stuff fly around and put themselves away. Read More ...

Engagement – What are we talking about?

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Engagement. A word that is thrown about in gamification with all the abandon of a child dancing and singing to Frozen…

The thing is, what exactly are we talking about? What is engagement.

As ever, I took to the dictionaries to see what the word on the street is. Looking up engagement is a fruitless task as you get such gems as

A formal agreement to get married

And

The action of engaging or being engaged

However, looking up engage is a far more satisfying experience.

[with object] Occupy or attract (someone’s interest or attention) Read More ...

Thin Layer vs Deep Level Gamification

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With it nearly being Christmas, I thought I would put out one more blog post before the traditional years round up!

This time I want to look at a concept I have been talking about for a while, but have never really explained properly. Thin Layer and Deep Level gamification.

Thin Layer Gamification

This covers things that are added to the “top” of a system. Points, badges, game like interface components. This type is less about engagement as it is about entertainment, but has its place as I explained last week. Read More ...

Teams and Competitive play.

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Last week there was no post from me. The reason was that I was working on rebuilding my games review site (www.yetanotherreviewsite.co.uk). Take a look, you may like it!!

Anyway, it got me thinking, as I looked over the games we have reviewed over the years. What do people like playing? Obviously the answer is – All sorts! However, it made me consider the nature of competition in games and especially gamificaiton.

The general rule of thumb is competition between people is bad mojo for gamification. It leads to bad feeling, lack of engagement, people at the bottom of leaderboards feeling less important than those at the top etc.  However, we keep using it – even though we know all of this! Often this is because we know that it will cater to at least some of the people (for instance I am using Captain Up leaderboards etc for gamifying this site).  I know it won’t appeal to everyone, but with luck it will amuse some. Read More ...

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