game design

Why User Types?

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Me presenting the gamification user types hexad Why User Types

Second post in a day, not very SEO clever, I know.

I wanted to take a moment to explain my view on User and Player types and their use in gamification.

First up, some bullets so you get the idea quickly.

What User Types are not;

  1. Perfect
  2. Applicable to every situation or project
  3. The same in all contexts
  4. Pure science

What User Types are;

  1. A tool in an overall toolkit
  2. Easy to use and get your head around
  3. Useful if you understand their limitations
  4. In my case based on motivation (eg Self Determination Theory), observation and research

I created the my User Types, because I wanted to use something in my thinking and design that focused on users, but was not built for games. I had been using Bartle’s types, but they just did not fit well with gamification – this is something he repeatedly tells people! It was also very hard to talk to people in enterprise about killers (i.e. people who take pleasure in the harm they can cause others). I also wanted to approach my types from the perspective of what motivated people rather than how they behaved. Read More ...

The EEEE User Journey Framework

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Over the past weeks as I have been re-writing chunks of my book and preparing for various talks, I have been trying to consolidate a lot of my ideas. This has so far lead to four basic frameworks.

RAMP, GAME, EEEE and User Types. There is a big infographic at the end of this post that goes over them, but in brief

RAMP: My intrinsic motivation framework that I have spoke about before. Relatedness, Autonomy, Master, Purpose.

GAME: An update of my original development process framework. Gather, Act, Measure, Enrich. I will speak about this in the next blog post. Read More ...

A look at Wikipedia’s definition of Gamification over the years

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Just out of curiosity, I had a look through some of the historical pages on Wikipedia’s Gamification entry. It was an interesting time line of the evolution of our definition of gamification, first added in October 2010 it seems. Take a look. It is interesting to see that it puts emphasis on technology based solution in 2010, which is dropped by 2012. Around 2011 the term Funware is added to the definition. This gets dropped by the end of 2012. 2012 also sees the idea of game thinking entering the core definition as well as engagement (which vanishes for a bit then comes back in 2013!). In 2013 we see the first mention of solving problems as part of the core definition. Also, Nick Pelling starts to get some credit for coining of the wold Gamification. The difinition that first comes up early 2013 remains pretty much intact right up until presnt day (April 2014). Read More ...

Defining gamification – what do people really think?

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As many of you know, I recently took exception to a particular definition of gamification that was doing the rounds. However, the positive effect was to make me think about what it really means and also started to make me wonder what other people think of it.  So, I asked them – I did a little research…

The results were interesting. I gathered 30 different definitions, some from industry experts and others from people with an interest.  They are all listed at the end, but I thought I would share a few thoughts from them. Read More ...

Why am I interested in Gamification?

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This is a question many ask me – including myself!

The answer is complicated I suppose, but worth mentioning here.

Many feel that gamification is nothing more than an invention of consultants hell bent on making money from corporations who want to control their employees. In some instances this may even be true!

The fact is, I got involved because of a love of games that goes back over thirty years. I have always loved games, playing them , creating them and learning from them. One of my earliest memories of gaming was my father creating me a maths games. It was very simple, on an early Spectrum. All it did was ask you maths questions and you had to answer. It would congratulate you and I seem to remember there was some graphic representation of your success. Read More ...

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