A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.
So, with that in mind, here are some reasons that I feel will contribute to gamification not working.
Lots happening this week, the biggest being the fact that I will be presenting at SocialNow.org this week. As such, it has been mostly prep for that in the last couple of days, so no time for a proper blog I’m afraid. However, I still have some bits for you.
The first. I started writing a little game called the Green Button. It is short and very alpha, but I would love you to have a go and let me know what you think! http://gamified.uk/green-button/index.htm
Next, I have decided to publish my personal code of ethics and offer you all the opportunity to sign up for it (and get a badge for your site 😉 ). No cost, no catch, no qualifications needed. http://gamified.uk/gamification-code-of-ethics/
I have written a little about Gamification. I love the concept and have just been doing a little bit of it on my website - www.yars.co.uk. I have implemented very simple ideas like Achievements and Experience points for participation. I talk to many people about such things and they often come back with the same comments. Where is the game in that? Is that not just
