game design

[Updated] What gamification is to me – My definition

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Gamification definition Updated What gamification is to me 8211 My definition

Updated September 2015!

As you know, over the weekend I picked a fight with Gartner over their redefinition of gamification.http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/ and http://gamified.uk/2014/04/05/a-response-to-gartners-new-definition-of-gamification/

The conversation turned to a bit of a bun fight, so I have now stepped away a little. However, it got me thinking about my own definition and why I use it and what gamification in general means to me.

However, I have decided to change it a little, to give it more scope and with luck make the aims clearer. Read More ...

Gamification Design vs Game Design

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Yesterday I posted a tweet that got a few nice retweets.

It is no secret that I would love to get the games industry to become more involved in gamification and have spoken to many people in the industry about it. Ian Bogost refereed to my original plea as a “gentle form of terrorism” saying that  it was like me saying to the games industry Read More ...

Activity Loops in Gamification

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Many moons ago, I wrote a piece on Feedback Loops a system used in games to help balance or unbalance a system. Whilst I was designing the boards for my gamification inspiration cards I started playing around with the idea of activity loops. These are essentially the same idea as feedback loops, but rather than balancing or unbalancing a system, they are used to encourage a user along a desired path of activity. They do not make it easier or harder to achieve my goal, they encourage the user  to achieve a goal. Read More ...

Top 10 Posts and Pages from 2013

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Happy 2014 everyone! Just a quick post to show you all what the top 10 pages and articles have been on my blog in the past 12 months. It fills me with joy just how popular the User Types have been!

  1. Marczewski’s User Types
  2. Marczewski’s User Types and Nicole Lazzaro’s 4 Keys 2 Fun
  3. Game Mechanics and Gamification
  4. The Differences between Gamification and Games
  5. My Gamification Framework
  6. The Effect of Time on Decision Making
  7. Supporting Marczewski’s User Types
  8. Gamification in the Wild – Examples and Case Studies
  9. Extrinsically and Intrinsically Motivated User Types
  10. Game Thinking – Breaking it Down

I’m looking forward to exploring the types more this year, but also getting some more facts and figures behind them (probably…).

My wishes for this year are to get more involved in the practical side of gamification, working closer with the industry as a whole. Doing more talks (UK, get your act together and start doing more gamification events – I am really reasonably priced 😉 ). Also, I would love to do a few guest lectures for game design students, marketing students and the like! Read More ...

An Interview with Kaye Elling lecturer in Computer Games at the University of Bradford

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Today I am really happy to have an interview with Kaye Elling. Kaye is a  currently a lecturer in Computer Games at the University of Bradford. Kaye has over 12 years industry experience in game design, with titles such as GTA2, Premier Manager and Bratz on portfolio.

Recently she shot to fame after releasing the 51 things every game student should know, which has now grown into the 100 things every game student should know. With all of this game knowledge, I wanted to pick her brain on games, gamification and women in games. Read More ...

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