motivation

The 3 Layers of Motivation 2018 Edition

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Layers of motivation 2017 The 3 Layers of Motivation 2018 Edition

Ok, so it isn’t quite 2018, but near enough!

I wanted to present a new graphic for my Layers of Motivation (Found here), with a little bit of explanation about one aspect!

For those that don’t know, this was created as a way to explain where purely extrinsic and trivial methods of motivating people, such as points badges and leaderboards, sat within general motivation.

Based on good old Maslow’s Hierarchy of Needs, Self Determination Theory, my own RAMP and gamification mechanics.

The key learning is that to engage and motivate users, you need to understand what their needs are. If they are starving, offering them digital badges won’t really hold any motivational drive for them! If they are generally satisfied in their day today base needs but are unhappy in their role because they lack autonomy, adding a leaderboard to their day job will not help! Read More ...

The Intrinsic Motivation Fallacy

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“All you need is autonomy to be happy in work”

This is a quote I have heard on more than one occasion in my life as a gamification consultant. I have even had a friend quote his boss to me saying the following:

“You don’t need a pay rise, I read a book that siad money isn’t a motivator. So with that, I will give you more autonomy and purpose in your role.”

This idea that intrinsic motivation is an alternative to money comes from a misunderstanding of several studies and pop psychology books around motivation.  A key book that is often cited is that of Drive by Dan Pink. I have mentioned it in the past and when I first started in gamification it was a great jumping off point for me. In the book, he describes three intrinsic motivations that all people need to be happy in their lives and work: Autonomy, Mastery and Purpose. This is based on the work of Deci and Ryan around motivation called Self Determination Theory [1] – another text I have referenced often and of course the basis for my RAMP framework. Read More ...

Relatedness in Single Player Experiences

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I love multiplayer games. Very little beats the feeling of taking on real people and working with real people in a game. People provide much less predictable challenges than computer driven opponents.

One thing that many multiplayer games miss is a good story. This isn’t always true, but the deepest narrative experiences tend to be single player only. Think about games such as Walking Dead, 80 Days, Heavy Rain, Her Story etc.  Each of this offers a deep story, but on the surface seems to offer nothing that resembles multiplayer elements. Read More ...

What’s the difference between Intrinsic Motivation and Extrinsic Rewards

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A very common question in gamification is “What is the difference between Intrinsic and Extrinsic” when talking about rewards and motivation. Well..

  • Intrinsic motivation: Personal/internal needs and reasons acting.
    • Relatedness, Autonomy, Mastery and Purpose are examples of this.
    • You don’t play video games for the reward, you play because you enjoy them
    • You read for pleasure, not monetary reward.
    • You spend time with your family because you want to.
    • Learn because you want to improve and be better.
      • Read More ...

    • Learning From Games: Battlefield 1, RAMP, User Types and Awesome Gaming

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    Over Christmas, I started to play Battlefield 1, a game that I was especially looking forward to given my love of the series. I’ve not had as much time to play video games as I would have liked over the last 12 months, so I’ve been making the most of this opportunity. I may even review it for my old and neglected games review site http://yetanotherreviewsite.co.uk!

    Anyway, back on topic. I’ve always loved the series because of how good the multiplayer experience is. Back when Battlefield 1942 first came out it broke the mould by not even bothering with a single player game, a brave and clever move as it turned out. It also put a much tighter focus on teamwork with its “Conquest” mode. This saw teams holding key strategic points on the map for as long as possible. Achieving this required good balance of character classes and a level of teamwork beyond just rushing off and killing things. Read More ...

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