One of the big issues I see in gamification and many young industries is the issue of building a solution for problems that don’t really exist!
“We are using a gamified solution to increase engagement”.
“Awesome, why?”
“Um, because it will increase engagement…”
“Cool, but why, what problem have you identified that can only be solved by investing in gamification?”
“Um…. go away I hate you…”
This happened a lot with social media. Everyone needed to be on Twitter but had no idea why, or how to use it.