Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.
First of all, thanks to everyone who has viewed or downloaded my Gamification presentation. It has had over 600 views on Slideshare, which is fantastic! Looking forward to my next chance to do the talk (hint hint people!!!)
Also, check out this short interview I did with the Association for Interactive Media & Entertainment 5Qs Gamificaiton
A little while ago, I did a piece called “What the Experts Think” where I invited industry experts in gamification to give their opinions. We, I opened this up so any one can answer and here are the first answers I have had. I will leave the survey open as I would love to get more of you to tell me your thoughts. Thanks to everyone who has been involved so far 🙂Read More ...
Well, this week was going to be some thoughts around a conversation with Ian Bogost. However, that will have to wait until I have more time to actually formulate a decent set of arguments 🙂
In the mean time, I wanted to put out the little “framework” I proposed in the presentation so many of you lovely people have viewed (over 500 on slideshare at last count – so massive thanks!!)
Basically this is a take on many other peoples attempts at defining a simple framework (I read about Kevin Werbach’s D6 framework the day after my presentation for example). It has no clever abbreviations or acronyms (WWW HATTAR seems daft)Read More ...
With Eurogamer already fading into the deepest recesses of my mind, there is one thing that has stood out. Just how much the games industry dislikes gamification.
The general feeling was that everyone doing gamification is getting it wrong. They do not understand games and therefore think that it is fine to just add the most shallow and un-engaging elements of games to a task and say it is gamified.
They didn’t like that we as gamifiers were watering down the depth of real games. Having just watched the first video of section 11 of the great Coursera.org gamification course, Kevin Werbach talks about this exact issue.Read More ...
Well, as promised to those wonderful people who came to listen to me preach about Gamificaiton, here is the slide deck – all wrapped up in a pretty slide share thingy. Download the presentation to get the full notes – I have written the talk out long hand – well how it was meant to go!!!
Choice is great, but there has to be scope, boundaries and rules. Too many choices will overwhelm the user. However, choices do not always need to be big. It may just be that you give the user the choice of the background of a web page.
Don’t be tempted to reset points systems to try and get people re-engaged. That will just annoy them!
Even pumping new content into a purely extrinsic (PBL style) system will not keep people engaged indefinitely.
Transcript of the Slides
Slide 1
I am going to try and present you more of a look at what gamification actually is, some of the dangers and a few ideas you can take away to think about.
As is traditional now, I have started my slide deck with a picture of an Angry Bird. It would seem that this grumpy piece of wild life has come to encapsulate what far too many people think gamification is. However, this is the last time you will hear me mention that game! You may notice a few clichés and over the top moments in this presentation, for which I apologize in advance. I tried to have fun making this slide deck – not sure how fun that will be for you though – but I shall come to that later!Read More ...
When I first started in web design things were different. We only need to worry about HTML 4 and 2 browsers. We concentrated on quality of the content as that was pretty much all there easy. Content was front an centre.
Then flash came along. Suddenly we had a way to integrate really rich media and interaction in out web pages. With a tiny download, we could have cross platform compatible sites, that look the same in any browser and would deliver the same experience to all.
Then Steve jobs decided that Flash was bad and suddenly everyone jumped on his shity band wagon and started to get rid of flash. Instead they created a new version of HTML (because XHTML was too hard for them to follow) and instead of having to just download a tiny plugin, you had to totally change your browser to get things working.Read More ...
