Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Gamification User Types HEXAD Validation Study

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1 O5FClRZSTMg4sSlO5WyJkA Gamification User Types HEXAD Validation Study

I thought it would be good to finally show you all the research results from Austrian Institute of Technology and HCI Games Group, Games Institute, University of Waterloo and of course Gamified UK around the User Types and the survey.

The link below will take you to a blog written by one of the researchers, Gustavo Tondello, who explains it all better than I can!

https://medium.com/@hcigamesgroup/the-gamification-user-types-hexad-scale-a6d8727d201e

Several studies have indicated the need for personalising gamified systems to users’ personalities. However, mapping user personality onto design elements is difficult. To address this problem, Marczewski developed the Gamification User Types Hexad framework, based on research on human motivation, player types, and practical design experience. He also suggested different game design elements that may support different user types. However, until now we were still lacking a standard assessment tool for user’s preferences based on the Hexad framework. There was also no empirical validation, yet, that associated Hexad user types and game design elements. A collaborative research project by the HCI Games Group, the Austrian Institute of Technology, and Gamified UK sought to accomplish these two goals: (1) create and validate a standard survey to assess an individual’s Hexad user type and (2) verify the association between the Hexad user types and the game design elements they are supposed to appeal to. Read More ...

10 Top Gamification Tips – And A Question

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Hi there you lovely, lovely gamification enthusiasts! First off, I wanted to collate 10 tips for gamification greatness that I published on Twitter not long ago. Keep these in mind and you are destined for great things… probably.

  1. Recognise don’t bribe.
  2. Challenge don’t patronise.
  3. Focus on solving the problem not on forcing fun.
  4. Record everything you can, but be sure to define clear metrics to measure success and failure.
  5. The rules of the system need to give everyone the same opportunities to thrive.
  6. Let people fail, but make sure they can learn from it.
  7. Gamification should enhance, not annoy.
  8. Bring your solution together with a strong theme and narrative.
  9. Collaboration will encourage a more diverse group of players and deeper engagement than pure competition.
  10. Gamification should be an intrinsic part of the design, not an aesthetic afterthought.

Secondly, I am starting a new book and have a question for you. It is a companion book for Even Ninja Monkeys Like to Play, focusing on the practical aspects of gamification. It is going to be shorter and will have less of an academic feel (don’t look for  along citation page at the end). Read More ...

Making a Free To Play (F2P) Strategy That Doesn’t Suck

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As a parent, Free To Play (F2P) games are the joy and bane of my life in equal measure. Kids these days seem to be near impossible to entertain for any length of time. This being the case, video games are like comics were in my day – plentiful and cheap, especially on mobile platforms. Unlike comics, many games now present themselves as free.

Free is a tough term, though, like anyone games developers need to make money. So games that seem to be free on the App Store, tend to be Free to Play. The concept of F2P is that the game can be played for free, but you can pay for certain features. Read More ...

Fun and Gamification?

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Often when people talk about gamification, they speak about adding fun to everyday work related tasks. The whole Mary Poppins “A Spoonful of Sugar” analogy pops up regularly.  Anyone who has stuck with this blog for a while will know exactly how I feel about her…

The trouble with fun is how you define it. The Oxford dictionary (thanks Google), goes with

Enjoyment, amusement, or light-hearted pleasure: the children were having fun in the play area

Now, I’ve said this before, but it is worth saying again – fun is subjective. What you find fun, I may not. Consider the following event. Read More ...

What Can My Shaving Routine Teach Us About Gamification?

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Yeah I know, a bizarre title for a blog. Anyone who follows me on twitter will know that I am a bit obsessed with finding a decent shave. I have always hated shaving with a passion. My skin always comes out in a rash, it is time-consuming and just a ball ache.

I have tried most types of the modern razor, from single blade Bic disposables to Mach 3 to Fusion. Every time a new razor came out with more blades and promises of the “closest shave since out last product”, I have bought it.

Then I decided to grow a bit of a beard, but also decided to keep it trimmed around the neckline. This was when I decided that a razor with a massive number of blades was impractical, it was impossible to get a decent line, so I decided to go old school and get an old fashioned double-edged “safety razor”. After an initial cost, the blades are infinitely cheaper to buy than the cartridge type, which is a bonus. Read More ...

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