Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Gamification in Change Management processes

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What follows is the abstract fro a Bachelor Thesis by Raphael Schönen

A while back he interviewed me and a few other gamification experts to help with his theses. If you want to find out more, please contact him at raphael.schoenen@web.de

This bachelor thesis is an initial scientific attempt to determine the relevance and implications of Gamification in the Change Management context. Special focus lies on answering the leading question whether and when Gamification can be used as a tool for Change Management. Therefore practical guidance is provided for companies which aim to apply Gamification in the Change Management context. Read More ...

Narrative, story and gamification

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Whenever I speak to people in the circles within which I hang out, one of the things I keep hearing is story and narrative. “You have to tell your story”, “What is the narrative?”, what is the companies story”. To be honest it drives me a little nuts, but that’s by the by. The fact is, these are important things to consider. One of the things that has got me thinking, is what is the difference between story and narrative?

Story seems to have quite a few definitions. According to the Oxford dictionary it is: Read More ...

Employer Values

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First things first, thanks to everyone who has completed the User Types 2.0 survey. If you have not done so, please take a few minutes to fill it in. I am trying to make this one a little more scientific so that the results can be used to help us all build better systems!. Check out the results so far. If you have done it, but want to play with the charts a bit, you can use the User Type Analysis Tool. This lets you manually put the values in and suggests what kind of mechanics and ideas may work for the dominant user type(s). Read More ...

Europe’s Only International Forum Dedicated to Driving Consumer Revenue and Engagement using Game Thinking

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The UK’s first meeting dedicated to gamification has been announced for March 26-27th in London.

Leading international gamification experts are due to speak at the first ever Enterprise Gamification Europe, a two-day event dedicated to helping marketing and digital professionals marketers and apply gamification  to help improve their business modelling in the ever-changing, completive and fast-pace game of marketing.

Following a run of recent articles in MarketingWeek and other major publications, ‘gamification’ has set the blogosphere on fire and is the talk of customer-facing marketing and sales from some of the world’s leading brands. Read More ...

The Puzzle of Problem Solving

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First off, can I ask you all to go and take my new User Types test? I really want to test it out. Let me know if you think to results are fair or way off. Ping me on twitter (@daverage) and thanks!

This week I wanted to outline my process of problem solving. This may sound strange and it may be utter rubbish, but many have commented on how I go about it!

Problems are like puzzles that need to be solved. You know what the desired outcome is, you just have to figure out how to get there with the information you have available. Read More ...

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