A couple of days ago I got nominated for the ALS Ice Bucket Challenge. For those of you who don’t know what this is, it is a viral awareness campaign that has been knocking around the internet for a few weeks now. A person is challenged to pour a bucket of ice water over their head, film it and nominate others to do the same. If they don’t want to do that, they can donate to the ALS (or in the UK Motor Neurone Disease) charity.
The video above is my contribution.
This challenge has been massively successful, raising millions for the charities and also making millions aware of the disease. But what has made it such a success?