Snakes and Ladders: Gamification Hell or Heaven?
I recently made a very strong statement on Twitter, Facebook and LinkedIn about snakes and ladders and whether it was a game.. Snakes and Ladders is not a game and we should stop using it in...
Author: Andrzej Marczewski
Say No to FoMO in Gamification?
Let’s start at the beginning. What is FoMO? FoMO stands for Fear Of Missing Out. In our gamification elements, it is often related to Loss Aversion and Curiosity. If we start with Loss Aversion, used...
Teaching the Value of Money with Games
We don’t give our daughters pocket money. There are many reasons for this, but one of them is a concern about their understanding of the value of money. This is especially true for our eldest...
Client vs User Needs – The Solution Sweet Spot
I have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get...
Where Does Your Loyalty Lie?
I recently wrote a blog for Motivait, the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought...
Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert
Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids” Reading this, my heart sank, a feeling that...
How do I design a business gamification to make it fun for users or employees?
Question How do I design a business gamification to make it fun for users or employees? This is a question that comes up a lot in my world. In this case, what follows is...
What is Your Least Favorite Gamification Element?
I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike! So I thought I would ask you guys the question and offer my...
Should I Start Defining the Game Elements Now?
When you get going with gamification, it can be really really exciting. You are creating engaging solution using game elements and ideas, how cool is that?? But when do you start to define what...
Meaningful, Specific Rewards
Many of you will know by now that I intensely dislike the way my daughter’s school uses rewards. However, one teacher has changed some of my views in one simple act. She gave out...
What is the Best Gamification Framework?
Gamification frameworks, like many other industries, are all over the place. Everyone has one and probably argue theirs is the best. Hell, I’ve got loads dotted around the site! But, which one is actually...
What can learning guitar teach us about gamification?
I have been playing guitar since I was 16. As I approach my 40th birthday, I have had the opportunity to reflect on a lot of things. Mostly things that are deeper than this,...
Gamification is not just points and badges
Ok, quick rant, move along if you don’t care about the future of our industry. I recently read an article, that said the following … gamification, the concept of points or rewards through the completion...
Defining Game Mechanics in a Gamification Context
Ok. I’ve approached game mechanics a few times, but the conversation still persists and the misuse of terms gets worse and worse! I wanted to put together a little glossary with contextual examples, based...
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