New Product: Solution & Gamification Design Lenses Card Deck
For the first time in a while, I have a sort of new product for you! The Solution & Gamification Design Lenses Card Deck! Basically it is a series of cards that contain questions...
Author: Andrzej Marczewski
The Danger of Unbalanced Incentives and Negative Expectations
I recently saw a news article that certain parts of America were trialling an incentive program to try and encourage more people to get the COVID-19 vaccine. The idea was that individuals could earn...
Mischief Theatre and the Contract of Play
The last year or so has been pants to say the least. Personally it has taken a huge toll on my already dubious at times mental health! However, there has been one shining light...
Relationships Between HEXAD Types
It’s been a while since I wrote about the HEXAD user types, but the world does not stand still and I keep seeing them turning up in academic papers – which is amazing, so...
Confirmation Bias and How to Embrace Being Wrong – #UX
When we design anything, be it user experiences, gamified experiences or even just Lego buildings – we become emotionally involved with what we are doing. We invest ourselves in the process and the outcomes...
6 rules for surviving and enjoying social media.
1. Don’t believe everything you see or read. Social media has no filter, so anyone can post almost anything and they don’t always post the truth. From politicians to socialites, very often what is...
Final Fight and Relative Progress Bars
Progress bars During lockdown and thanks to our newish dog, I’ve been playing a lot of Xbox in the early mornings. I try to play games when I can, but until recently have not...
Why “undo” is critical to ludic design
Ludic, or playful design, involves designing products or experiences through the lens of play. How do you make people feel safe to explore, encourage experimentation and even add some fun? A while back I...
The Engagement Channel Model
In gamification, you will hear a lot about Flow. I myself have spoken about it many times. In games and gamification, we use it as a way to describe the moment that you get...
Animal Farm the Game OR How to use games to introduce the classics to new audiences
Well, happy new year everyone. I wanted to start 2021 off by talking about an incredibly satisfying gaming experience I had over Christmas. Playing Animal Farm on my phone. For those that don’t know,...
The Importance of Disruptors
If you have looked at my User Types HEXAD or read any of my work (hey, Even Ninja Monkeys Like to Play is a great Christmas present to yourself or anyone you love….), you...
Amazing Interactive Mind Map For The User Type Hexad
This is really cool. I didn’t make it either, Sinan Sensivas did. It is an interactive mind map of my Hexad and game mechanics. It’s really fun and an interesting way to learn it...
What Would Mario Do – A Simple Decision Tool!
Super Mario Bros on the NES has been around for a very long time now, yet still, it exudes class and is a masterclass in game design. One of the reasons for that, in...
How would you change current behaviours on scale?
After the success of last week’s question to you all, I wanted to try it again – and say thanks for the advice! As I sit here, the rate of infection in the UK...
Andrzej Marczewski: Voice Over Artist
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