Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

The RAMP to Fun

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RAMP to Fun The RAMP to Fun

A while back I started talking about FUN again. In that post I mentioned the RAMP to Fun, but never actually posted it! So here it is in full PowerPoint diagram glory 😀

This is obviously based on my RAMP, but also on some research I did a long time ago on what people find fun.

The idea is that you need to include elements, mechanics and concepts that people will find fun – even if these do not look fun to you on the surface. As they all hook into core intrinsic motivators – some will find them fun! The more you can link together and embed – in a way that is sympathetic and sensible to the design, the better. Read More ...

Love, Death, Taxes and Gamification: Episode 4 of The Andrzej & Roman Show

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Spot Love Death Taxes and Gamification Episode 4 of The Andrzej 038 Roman Show

Man, episode 4 was a lot of fun to record! Roman and I discussed our dream gamification projects. He wants to take on the Tax system in some really cool ways – some that could definitely work as well! I want to work on a project that uses games to teach the value of money to kids – not how to save, but how to appreciate money. I spoke about my own efforts with Roblox and my kids.

Then we discussed some of the things we definitely would not try to gamify – Funerals being one of them. This led to some fun, if dark, conversations about what a gamified funeral might look like… Read More ...

What’s Your Biggest Gamification Challenge? (And Episode 3 of the podcast is out)

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Gennfqfvw48 What 8217 s Your Biggest Gamification Challenge And Episode 3 of the podcast is out

I wanted to ask you guys what you feel your biggest challenge in gamification is? For me, it is getting folks to take gamification as an industry seriously. There are many reasons for this, a lot of which we dive into in the latest Andrzej & Roman Show (Yeah shameless plug)!

Whatever the reason for this may be, it is imperative that you overcome it quickly. I’ve told this story many times, but it is worth repeating. I once sat in a meeting where less than 5 minutes into the presentation, the client just stopped me and said “I hate everything you have said so far. We don’t play games, we are too busy” Read More ...

I’m Dyslexic and it isn’t a Superpower!

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Byp5ttxubl0 I 8217 m Dyslexic and it isn 8217 t a Superpower

I’m dyslexic. I was diagnosed 30 or more years ago. So I say with all respect, stop calling Dyslexia a superpower. It belittles & glamourises a condition that is, to many, crippling and leads to terrible anxiety and self-esteem issues.

When I was young, I was labelled stupid by my school. In fact, my maths teacher even told my Mum – to her face – that I was dumb and should just be left to get on with it. I am very lucky my parents took me to a specialist in the early 90s to get a diagnosis to force the school to “reassess” their opinion. I was the first in my school! Read More ...

The Dark HEXAD – Star Wars has inspired a new HEXAD!

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Dark hexad The Dark HEXAD 8211 Star Wars has inspired a new HEXAD

I was having a think about the User Type HEXAD and it occurred to me that I have never considered Star Wars and how that might fit the HEXAD! You know, as you do 😀

As I did so, I was reminded of the fact that when I started building the user types, I used to split based on whether they interacted with people or a system AND if they acted on people or the system – I.E. imposed themselves on them rather than working within them.  This got me thinking about light and dark side HEXAD types. If you have seen my DODECAD you will know that there are actually 12 types in my overall taxonomy – but I really like this idea of a Dark HEXAD! Read More ...