World Mental Health Day
On World Mental Health day, I thought it was important to remind people of one thing. Mental health is not a rude term. It should not have shame or stigma attached to it. If...
Author: Andrzej Marczewski
New Book: Even Ninja Monkeys Like to Play Unicorn Edition (Special Price)
So, after much time wasted for various reasons my new Gamification book, Even Ninja Monkeys Like to Play: Unicorn Edition is finally available on Amazon as a paperback. The eBook will be available on...
Beware of Popularity Contests
Voting. A fair and representational way to decide if A is better than B… Isn’t it? A simple mechanic where people are asked to express their opinion by way of simply ticking a box,...
Whatever Happened to Gamified UK the Gamification Consultancy?
A question I get asked every so often is “Didn’t you run your own gamification consultancy? What happened?” There is an assumption something bad happened. Did I make a bad business decision? Did I run...
The Number One Mistake in Gamification Design
Ok, so this is going to polarise you guys a little, but MY number one mistake in gamification design, as I personally see it… Designing the solution that you want rather than what the client...
Looking for some feedback
Hi all. No words of pseudo-wisdom this week, just looking for some feedback! Last year I wrote an updated version of Even Ninja Monkeys Like to Play called the Unicorn Edition. It contains large...
The “Little Piggy” Communications Test
Do you remember the old poem, “This Little Piggy”? This Little Piggy poem This little piggy went to market, This little piggy stayed at home, This little piggy had roast beef, This little piggy...
I’m Speaking at Gamification Europe – Come Watch (with 10% off)!
Hey dudes. Well, it’s official, I’m speaking at Gamification Europe with a roster of amazing experts in the field. My talk will be about making the best of what is available to you to...
Gamblification – don’t gamble with your people unless you are sure!
I often hear people talking about adding elements of chance to an experience to make it more interesting. For instance, adding a random reward for doing a certain task in a system. However, when...
Playbrush Smart Toothbrush Review (Or, “How I have to admit when I’m wrong..”)
About 2 years ago I was speaking at a Gamifiers event in London. One of the other speakers spoke about a new product called “Playbrush”. It was an add-on for a toothbrush that allowed it...
Gamification Advice: Points
Generally speaking, in gamification, a reliance on nothing but the unholy trinity (Points, Badges and Leaderboards) is a guaranteed recipe for eventual failure. However, that does not mean they should be ignored – especially...
Am I Evil? Gamification Brought Into Perspective By My 11 Year Old!
I had an interesting chat with my eldest daughter recently. As with many chats with her, I was left thinking about the choices in my life… yeah, she’s reached that age! O: I really...
Learning from the past to improve the future
I was recently included in a couple of tweets where people were discussing their path to getting into gamification. I was one of the people mentioned as part of their learning journey. It was...
Learning from Fortnite about Exclusivity in Gamification
Recently, gaming phenomenon, Fortnite ran an event that signalled the end of their current season and a whole new set of clues to what may be coming next. Two weeks prior to the event, players...
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