Author: Andrzej Marczewski

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The Games Invasion: Why it is Good!

In 2010, game designer Jesse Schell spoke at the DICE summit about the impending invasion of games into everyday life. Many people felt the talk had a semi-apocalyptic feel, but I came away with a different opinion. His final words were words of potential positivity – if we took the...

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What’s the difference between Intrinsic Motivation and Extrinsic Rewards

A very common question in gamification is “What is the difference between Intrinsic and Extrinsic” when talking about rewards and motivation. Well.. Intrinsic motivation: Personal/internal needs and reasons acting. Relatedness, Autonomy, Mastery and Purpose are examples of this. You don’t play video games for the reward, you play because you...

Gamification Design Framework Overview 0

A Revised Gamification Design Framework

I have created various gamification design frameworks over the years and this is the latest. It consists of three main phases; Define, Design / Build and Refine. Each phase contains iterative steps to consider as you build your solution. Big thanks to Roberto M. Alvarez Bucholska for being a great sounding board...

Periodic Table of Gamification Elements 0

The Periodic Table of Gamification Elements

Just a quick post to officially introduce the Periodic Table of Gamification Elements. This is all 51 of my Gamification Mechanics and Elements in a pretty table 🙂 Buy the poster here https://www.redbubble.com/people/gamifieduk/works/25949573-periodic-table-of-gamification-elements My next blog will be explaining my new design framework, but as a teaser here is a quick...

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Schools, Rewards and FFS

Chatting to my daughter today and she was telling me about the latest incentive/bribe scheme the school was running to get kids using RM Easimaths – a gamified maths app. The app, by the way, is brilliant. The set up was this. Most hours on the app gets a prize…...

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What Does a Gamification Consultant Do??

A question that I ask on a very regular basis, once I have explained what gamification is, is “What does a gamification consultant actually do?” Well, this short video should help you get the idea! Oh and my Gamification Journey Worksheet is still only £10 – going up to 15...

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Gamification User Journey Planning Workbook

To go along with my Gamification User Journey Framework, I have created a workbook to help you plan out your user journeys and gamification ideas. The workbook consists of printable worksheets, mechanics list and instructions to enable you to work on your own or run a full workshop. You may...

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Gamification User Journey Framework

As ever, I look at all my work and try to evolve it over time. This time it is the turn of the EEEE User Journey framework. There is nothing wrong with it in concept, I just feel that I want to add to it! If you will remember it...

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Consequences: A missing component in Gamification

On my quest to remind people of all the cool stuff that they are not yet using from games in their gamification, I have come across something very important and something that I had not noticed until a recent project. Gamification very, very rarely includes consequences… Allow me to explain....

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Bits ‘n’ Bobs

A few side projects and stuff for you to enjoy. Gamification Memes: A compilation of my memes over the last few years   Other “Wisdom” Memes…   Some music I’ve been recording for fun (updated often).   Videos with my kids (Challenges mostly)   And finally…. A game made in...

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Misunderstanding Gamification and Over-Promising

A quick mini-rant Gamification is not about making games. It is about using elements of games in other areas to increase motivation, engagement, fun (at times) and to encourage specific behaviours. This may include games, serious games, mini games etc – but more often than not, it doesn’t have to....