Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Learning Tasteful Gamification from Guitar

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Maxresdefault Learning Tasteful Gamification from Guitar

In today’s blog, I’ve recorded a video 😀

I’m merging my two passions, gamification and guitar! Guitarists often have effects pedals. These change the sound of the guitar, adding enhancements like echo, distortion, swooshing swirly stuff and more – much like how we use game-like elements to enhance an experience. And, just like gamification, when you add effects to your guitar tone, you need to be tasteful, contextual and often subtle!

Enjoy the over worked analogy and let me know what you think 😀 Read More ...

The Effect of Time and Knowledge on Decision Making

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Decision Making Time and Knowledge 3 The Effect of Time and Knowledge on Decision Making

Many moons ago, I wrote an article titled “The Effect of Time on Decision Making”. In it, I covered some fairly meaty topics that talked about Construal Level Theory and Decision Field Theory and how they explained the way we made decisions.

The Basic Theory

Very simply out, Construal Level Theory tried to explain how we prioritise a decision based on how close it is to us. If it is abstract, or a decent time in the future, then we give it less merit and less focus. If it is concrete, or very close in time to now, then we will do the opposite – give it stronger focus and concentrate more on making a decision. Read More ...

2 New Podcast Episodes – Our Methods

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I wanted to share these two podcast episodes in one post as they cover the same topic but from both our perspectives. The first episode “The Method to Andrzej’s Madness” discusses my approach to designing gamification, stepping you through my Gamification Design Framework (available here 😉 )

In the second episode, for the first time ever, Roman talks you through his gamification design phases and micro phases.

Both methods have a lot of cross-over and cover an enormous amount of design ground for gamification and behaviour change programmes. Read More ...

Teaching the Value of Money with Games

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371924 Teaching the Value of Money with Games

Today I am literally ripping a transcription out of one of our recent blogs – all about how I used Roblox to help get my daughter to understand the value of money. The podcast in question can be found here – https://anchor.fm/dashboard/episode/e1hr3lp

Lots of people have used gamification around banking and around money, but it’s always about how to save, how to invest, and how to essentially make sure banks have more of your money. It’s safe to say that most banks when they release something about gamifying finances, it’s about learning how to put more money in a bank and how to live off that money. Read More ...

5 Common Mistakes in Gamification and How to Fix Them – The Science of Gamification

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Pbb5rpegpda 5 Common Mistakes in Gamification and How to Fix Them 8211 The Science of Gamification

Gamification is becoming more and more prevalent in the software industry. Many businesses are integrating game mechanics into their customer loyalty programs, websites, and other digital products to drive engagement and increase the adoption of various features. However, while gamification has become commonplace as a trend, it’s not that easy to implement correctly. Many organizations make mistakes when incorporating gaming elements into their products. Let’s take a look at some common pitfalls and how you can avoid them when implementing gamification strategies in your own organization. Read More ...