Learning from Space Invaders: Simplicitas est perfectum
To this day, Space Invaders is one of my all-time favourite games. Born the same year as me (1978), it is a classic in every sense of the word. What I love is the...
Author: Andrzej Marczewski
Podcast, Motivait Blog and Guitar Stuff
Hey all. No big blog this week, loads on with the guitar stuff (and going on holiday and work!). New Podcast However, I have just done a really fun podcast with Roberto Alverez at ProfessorGame.com,...
My Mental Health and How Gamification Has Helped
It is mental health awareness week, so I felt this would be a good opportunity to share with you one nugget of life strategy that gamification helped me learn. I have made no secret that I...
Practical Play Framework
Serious games and serious play both have an issue. The issue is, the word serious. It sounds far too, well, serious! I have heard lots of people complaining about this, somewhat misunderstanding what the...
Gamification: Is Activity as good as Engagement?
Gamification is often accused of creating activity rather than engagement. Whilst this can be true, is it a bad thing? First, let’s look at the difference between activity and engagement. Engagement is very hard...
Quick Gamification Advice: The 70/30 Rule
One of the best bits of advice I was given at Capgemini revolved around the idea that you can’t please all of the people all of the time. It was the 70/30 rule of...
Snakes and Ladders: Gamification Hell or Heaven?
I recently made a very strong statement on Twitter, Facebook and LinkedIn about snakes and ladders and whether it was a game.. Snakes and Ladders is not a game and we should stop using it in...
Say No to FoMO in Gamification?
Let’s start at the beginning. What is FoMO? FoMO stands for Fear Of Missing Out. In our gamification elements, it is often related to Loss Aversion and Curiosity. If we start with Loss Aversion, used...
Teaching the Value of Money with Games
We don’t give our daughters pocket money. There are many reasons for this, but one of them is a concern about their understanding of the value of money. This is especially true for our eldest...
Client vs User Needs – The Solution Sweet Spot
I have spoken a great deal about looking carefully at the needs of a project and exploring what the real issue is that you are trying to solve. The aim has been to get...
Where Does Your Loyalty Lie?
I recently wrote a blog for Motivait, the poor people who employ me, all about the future of loyalty. It got me thinking about the nature of loyalty, something I have not really thought...
Why Netflix Patches Was a Hard No from Me as Parent and Gamification Expert
Recently an article in Variety brought a lot of unwanted attention to gamification. The article was titled “Netflix Is Testing Patches to Gamify Bingeing for Kids” Reading this, my heart sank, a feeling that...
How do I design a business gamification to make it fun for users or employees?
Question How do I design a business gamification to make it fun for users or employees? This is a question that comes up a lot in my world. In this case, what follows is...
What is Your Least Favorite Gamification Element?
I often get asked what my favorite gamification element or elements are, but no one ever asks what ones I dislike! So I thought I would ask you guys the question and offer my...
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