Gamified UK Special Bundle Offer: Book, Cards and Toolkit
Hi all. This is (probably) a time-limited offer, but I wanted to offer an all in one bundle of my book, Even Ninja Monkeys Like to Play: Unicorn Edition as a colour PDF for...
Author: Andrzej Marczewski
Take A Step Back Before Going Off the Rails…
Just a short thought for your today. When building or designing anything, it is very easy to get caught up in your own thoughts and ideas. Introspection is fine, but from time to time...
Analogue vs Digital Gamification
Gamification is often thought about as a digital realm, but that is not the case at all! Some of the best gamification I have seen has been “analogue”, or not digital. I myself have...
Introduction to Gamification Part 7: Rewards and Reward Schedules
In the last chapter, I briefly touched on reward schedules. The most basic way to define reward schedules is that they are a set of rules that define when a reward (or any kind...
Anxiety – What it feels like when I have an Anxiety Attack
Something very different today. I have suffered from anxiety and depression for as long as I can remember. This video is an attempt to demonstrate what it is like when “the voices in your...
The Perception of Fairness
Coin Master. Have you played it? I have. It’s currently the top grossing game on mobiles. If you have not played it, it’s a fruit/slot machine. You put virtual money in, spin the reels...
Introduction to Gamification Part 6: The User Journey
In the last chapter, we looked at goals and feedback. To follow on from this, I wanted to look at how you should plan feedback and rewards, based on the user’s expectations. However, to...
Self Importance and Ego in the Era of Gurus
Just a quick one (yeah another quick one) whilst I finish off the reward schedule chapter of my Introduction to Gamification series! I was recently doing a series of talks which gave me reason...
Is Gamification Dead?
As a quick break from my Introduction to Gamification series, I wanted to ask a serious question. Is gamification dead? It is a tough question for someone who lives and breathes gamification to consider,...
Introduction to Gamification Part 5: Goals and Feedback
The core of gamification can be boiled down to two key components. Goals and Feedback. Of course, there is more going on that supports these, but those are the two keys of gamification. Gamified...
Introduction to Gamification Part 4: Motivation (R.A.M.P, Maslow, SDT and more)
Warning, this is one of my longest blogs ever! Now we know a bit about what games, gamification and game-based solutions are (and are not), it’s time to start to consider some of the...
Introduction to Gamification Part 3: Games, Play and Toys
In the last part of my introduction to gamification, I explained a little about my thoughts on Games Based Solutions, but I didn’t really explain what a game actually is. The reason for that...
Introduction to Gamification Part 2: Game Based Solutions
In part 1, we spent some time discussing what gamification is and isn’t. In Part 2, we are going to take a look at something that was introduced previously, but not explored; Game Based...
Introduction to Gamification Part 1: What is Gamification?
Happy 2019. I thought this year I would go back to the beginning and reintroduce all of my previous work for a whole new generation! Sounds boring and a copout, I know. However, having...
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