Andrzej Marczewski

Gamification Expert, author, consultant and designer. I love to write about it, talk about it and bore people to death with it! If you really want to get to know me, check out the About page.

Teaching the Value of Money with Games

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371924 Teaching the Value of Money with Games

Today I am literally ripping a transcription out of one of our recent blogs – all about how I used Roblox to help get my daughter to understand the value of money. The podcast in question can be found here – https://anchor.fm/dashboard/episode/e1hr3lp

Lots of people have used gamification around banking and around money, but it’s always about how to save, how to invest, and how to essentially make sure banks have more of your money. It’s safe to say that most banks when they release something about gamifying finances, it’s about learning how to put more money in a bank and how to live off that money. Read More ...

5 Common Mistakes in Gamification and How to Fix Them – The Science of Gamification

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Pbb5rpegpda 5 Common Mistakes in Gamification and How to Fix Them 8211 The Science of Gamification

Gamification is becoming more and more prevalent in the software industry. Many businesses are integrating game mechanics into their customer loyalty programs, websites, and other digital products to drive engagement and increase the adoption of various features. However, while gamification has become commonplace as a trend, it’s not that easy to implement correctly. Many organizations make mistakes when incorporating gaming elements into their products. Let’s take a look at some common pitfalls and how you can avoid them when implementing gamification strategies in your own organization. Read More ...

The RAMP to Fun

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RAMP to Fun The RAMP to Fun

A while back I started talking about FUN again. In that post I mentioned the RAMP to Fun, but never actually posted it! So here it is in full PowerPoint diagram glory 😀

This is obviously based on my RAMP, but also on some research I did a long time ago on what people find fun.

The idea is that you need to include elements, mechanics and concepts that people will find fun – even if these do not look fun to you on the surface. As they all hook into core intrinsic motivators – some will find them fun! The more you can link together and embed – in a way that is sympathetic and sensible to the design, the better. Read More ...

Love, Death, Taxes and Gamification: Episode 4 of The Andrzej & Roman Show

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Spot Love Death Taxes and Gamification Episode 4 of The Andrzej 038 Roman Show

Man, episode 4 was a lot of fun to record! Roman and I discussed our dream gamification projects. He wants to take on the Tax system in some really cool ways – some that could definitely work as well! I want to work on a project that uses games to teach the value of money to kids – not how to save, but how to appreciate money. I spoke about my own efforts with Roblox and my kids.

Then we discussed some of the things we definitely would not try to gamify – Funerals being one of them. This led to some fun, if dark, conversations about what a gamified funeral might look like… Read More ...

What’s Your Biggest Gamification Challenge? (And Episode 3 of the podcast is out)

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Gennfqfvw48 What 8217 s Your Biggest Gamification Challenge And Episode 3 of the podcast is out

I wanted to ask you guys what you feel your biggest challenge in gamification is? For me, it is getting folks to take gamification as an industry seriously. There are many reasons for this, a lot of which we dive into in the latest Andrzej & Roman Show (Yeah shameless plug)!

Whatever the reason for this may be, it is imperative that you overcome it quickly. I’ve told this story many times, but it is worth repeating. I once sat in a meeting where less than 5 minutes into the presentation, the client just stopped me and said “I hate everything you have said so far. We don’t play games, we are too busy” Read More ...