Game Based Solutions – Focus on Outcomes not Methods
After a lovely 3-week break from writing (my longest since about 2012!!), I am back. I will get back to the “Introduction” series next week and will hopefully compile them into a new book...
Author: Andrzej Marczewski
Encourage Play, Don’t Force Fun
I’ve said it here many times, you can’t force people to have fun. Putting a pool table in the coffee room, forcing everyone to play an online game and join a leaderboard, team building...
Introduction to Gamification Part 10: Narrative
Narrative is in my opinion, one of the most powerful yet underrated ways of improving almost anything! A good story can carry you through the most boring of times by creating the most exciting...
Getting Sh*t Done with A Little Gamification
I was recently chatting to a guy who was complaining that his task list was so long that he couldn’t even work out where to start from. He had all the tasks in Excel...
How Great Customer Service Saved a Poor Customer Experience
A short story for a post today. My wife and I recently went for a meal at a restaurant we have been to many times over the years. We have never had a bad...
Introduction to Gamification Part 9: Elements and Mechanics
Game mechanics are covered in multiple places on this blog, but to continue with the introduction series, I thought I would have a brief revisit here, with less personal opinion than usual (ish)! There...
Introduction to Gamification Part 8: User Types
There are many tools available to gamification designers to help them with their designs. One of the most useful for me, for reasons I will go into here, is the concept of User Types....
What I am Learning from Playing Fortnite with my Daughter
I have finally caved and given Fortnite some proper time. It all started when my 12-year-old daughter noticed it was on my PC. I had downloaded when it first came out, but after one...
Is Gamification Manipulation
Is gamification a form of manipulation? This is a question that comes up over and over again in my world. There is often a concern that gamification is just used to force or trick...
Stop Using Flow as an Objective in Gamification
In gamification, we (I) talk about flow all the time. But, as I have explained in previous posts, it isn’t really flow that we are speaking about in its truest for – rather balance....
Progress: My Desert Island Gamification Element
You want to use gamification as part of a solution you are building, but resources are limited and you can’t take a fully gamified approach. What is the one gamification element that you would...
The Piano Staircase isn’t Gamification – But That’s Okay!
There are many examples that get rolled out again and again when it comes to gamification. Several of them come from an experiment that Volkswagen did a few years ago called The Fun Theory....
Learning from Games: Escapism
As gamification practitioners, we are looking to utilise things that games do really well in areas that could desperately do with being more engaging in some way. I read somewhere recently that “in games,...
The Fearification of Fun
I recently read about a large online outlet who had introduced “Gamification” into the workforce. The idea was that by doing activities that the company felt were correct and efficient, the employee would earn...
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