Behaviour and Behaviour Change

Behaviour Behaviour and Behaviour Change

One of the things you often hear around talk of gamification is the term “Behaviour Change”. At one time, gamification experts and platform providers began to get nervous of the word gamification and started to talk about “Behavioural Science” and “Behaviour Change Platforms”. I remember writing a post somewhere about what would happen if you could not use gamification as a word and even suggested behaviour change as one of the options.

However, over the years I have realised that this is probably a bit naive and possibly arrogant. Behaviour is a complex thing and one that does not change easily, especially when you are trying to do it with nothing but shiny trinkets with a cut and paste bit of JavaScript! Read More ...