Whenever I speak to people in the circles within which I hang out, one of the things I keep hearing is story and narrative. “You have to tell your story”, “What is the narrative?”, what is the companies story”. To be honest it drives me a little nuts, but that’s by the by. The fact is, these are important things to consider. One of the things that has got me thinking, is what is the difference between story and narrative?
Story seems to have quite a few definitions. According to the Oxford dictionary it is: