I’ve always loved treasure hunts. One of my fondest memories was of my parents creating a huge treasure hunt around the local neighborhood for my birthday party. Each item you found had a clue to the next item. It could be at a friend’s house, under a rock, up a tree – all sorts. It was fun and kept us all entertained for a few hours – and it stuck with me.
It stuck with me for many reasons, and it was not until recently I realized what some of them were and why I so often recommend them to clients as a way to engage their customers and users.