Today I am excited to be able to publish a guest post from a good friend of mine, Rob Alvarez Bucholska. We speak regularly and he is a great gamification educator. Here he speaks about how he uses storytelling in materials he creates for the IE Business School in Madrid. Enjoy!
A while ago, Andrzej Marczewski wrote “6 Tips for Short Term Gamification“, and there is one that stood out for me because of my experience creating interactive learning materials at IE Business School. As you might guess from the title it is about narrative and storytelling. What I’ve done in the past are learning materials that, purposefully, are short bursts of learning for students. They are designed to be completed in 90 minutes or less. If you consider the typical gamified product, where you are normally looking for medium to long-term engagement, it is easy to see that there might be many strategies that don’t apply here.