What can a toilet teach us about gamification?

20140612 142733 52053113 What can a toilet teach us about gamification

Another talk, another idea. Having just done a really fun talk for KMUK, a new analogy came to mind to illustrate using simple user experience to change behaviours.

One of the things we are trying to do to save the planet, is use less water. The way this is often done is offering the user two options. One is a long flush (for the harder to shift moments of life) and a short, water saving flush for everything else.

The obvious symbology for this is a big button for the big flush and a little button for a little flush. Simples! Read More ...

A Formulaic Approach to Loyalty – the 4 Keys

Still looking at loyalty this week, I wanted to see if we can create a more formulaic approach to it. Now, huge caveat – there is no proof or evidence to support this in anyway, but it makes sense to me, so I thought I would share it!!

There are three basic states of Engagement and Loyalty. Not Engaged, Engaged and Loyal.

If you are running a shop, these three phases would play out as;

  • Won’t shop with you for reason XY or Z.
  • Will shop with you because of reason XY or z.
  • Will shop with you under any circumstance.

The question is, how do you convince people to shop with you and then how do you convince them to be loyal to you? Read More ...

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