Gamification Inspiration Cards

Gamification Inspiration Deck large Gamification Inspiration Cards

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I don’t know what it is, but I love cards.  I think it stems from my parents, who were avid Bridge players. We always had several decks Bridge cards lying around. I like how they feel in your hand, how they smell, how they sound as you shuffle them. When I first discovered that people had been producing sets of cards for everything from project management to game design and of course gamification, I was a happy man! I own several of these kinds of decks now and love them all. Read More ...

Top 10 Posts and Pages from 2013

Happy 2014 everyone! Just a quick post to show you all what the top 10 pages and articles have been on my blog in the past 12 months. It fills me with joy just how popular the User Types have been!

  1. Marczewski’s User Types
  2. Marczewski’s User Types and Nicole Lazzaro’s 4 Keys 2 Fun
  3. Game Mechanics and Gamification
  4. The Differences between Gamification and Games
  5. My Gamification Framework
  6. The Effect of Time on Decision Making
  7. Supporting Marczewski’s User Types
  8. Gamification in the Wild – Examples and Case Studies
  9. Extrinsically and Intrinsically Motivated User Types
  10. Game Thinking – Breaking it Down

I’m looking forward to exploring the types more this year, but also getting some more facts and figures behind them (probably…).

My wishes for this year are to get more involved in the practical side of gamification, working closer with the industry as a whole. Doing more talks (UK, get your act together and start doing more gamification events – I am really reasonably priced 😉 ). Also, I would love to do a few guest lectures for game design students, marketing students and the like! Read More ...

Personal Brand. What is it and why should I care?

Personal brand, like gamification, it one of those terms that seems to come up more and more these days.

In a nutshell, personal brand is the image of yourself that others see. By this, I don’t mean the clothes you wear or you haircut (though this can be part of it), I mean something deeper and more important in the long term.

Have you ever searched for your name on the internet? If not, head to Google and do it now (then come back!).

Now, answer these questions about the first page of results; Read More ...

Why does Gamification Fail?

A question I get asked a lot is, “Why does gamification fail?”. Gartner said that by 2014, 80% of gamified systems will fail due to poor design. My question is, what is poor design? I had thought that it was really just implementing “thin layer” points, badges and leader boards to a system that was already not working. Whilst that is true, it actually misses out on some important extra factors.

So, with that in mind, here are some reasons that I feel will contribute to gamification not working. Read More ...

Intrinsic Motivation RAMP, Ethics, a game and an interview!

Lots happening this week, the biggest being the fact that I will be presenting at this week.  As such, it has been mostly prep for that in the last couple of days, so no time for a proper blog I’m afraid.  However, I still have some bits for you.

The first.  I started writing a little game called the Green Button.  It is short and very alpha, but I would love you to have a go and let me know what you think!

Next, I have decided to publish my personal code of ethics and offer you all the opportunity to sign up for it (and get a badge for your site 😉 ). No cost, no catch, no qualifications needed.  Read More ...

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