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Behaviour Change: COM-B and the 4 Pillars of Change

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Combchange Behaviour Change COM B and the 4 Pillars of Change

What follows is an example of how to combine my Four Pillars of Change with a proven behavioural change model – COM-B. We will be using bounce rate on a website’s homepage as the behaviour we wish to change. Companies often struggle with high bounce rates on their websites, indicating a disconnect between the website and its audience. However, with a little understanding of behaviour, we can start to sort this.

Understanding User Behaviour: The Key to Success

So, the first piece of the puzzle to creating an effective homepage is to understand user behaviour then design a user experience specific to what users want and need. Read More ...

Ecommerce: The Nexus of Delight & Retail Optimisation Mechanics

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Gamification has been a huge focus of my life, but the last few years have seen me change my career quite dramatically. I find myself in a role that no longer revolves around using game mechanics and the like.  Instead, I am focused on improving online retail experiences through testing, optimisation, personalisation, merchandising and so on.

Whilst gamification may seem a million miles away from this, there is actually very little difference. They are both focused on behavioural change – they just use different mechanics. Read More ...

Gamification: Is Loyalty Going Wrong?

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This article is interesting, as it shows consumer groups are converned about loyalty schemes in retail that use challenges to encourage more spending. https://www.bbc.co.uk/news/articles/ceq33z0gxj4o

Consumer groups have raised concerns over new “challenges” introduced by major UK supermarkets, including Tesco, Sainsbury’s, Asda, and Morrisons, that reward shoppers with extra loyalty points for increased spending. These challenges, part of increasingly sophisticated loyalty card schemes, could potentially lead to overspending. While supermarkets claim these schemes offer better value and personalised savings, consumer group Which? and debt charity StepChange warn they could encourage people to spend beyond their means. The caution comes amidst rising food prices and the average person holding loyalty cards for three different supermarkets. Read More ...

Living with Ludic Purpose: More Than Just a Game

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Recently I have spoken a lot about Ludic Spirit and of course my most recent re-obsession “Perfection in Simplicity” It will come as no surprise then that these two philosophies can be linked together into one over arching philosophy.

But first, let’s just break down the key concepts from each philosophy individually.

  1. Perfection in Simplicity:
    1. True excellence often resides in stripping away unnecessary complexities and focusing on the core elements.
    1. Rather than over-engineering, we enhance this core with elements that genuinely improve it.
    1. The elegance of simplicity lies in its ability to reveal the essence without distractions.
    The Power of Simplicity in Engagement:
    1. We often fall into the trap of believing that fanciness is essential for engagement.
    1. However, consider what truly captures attention: games like Minecraft or Roblox rely on simple mechanics, not excessive embellishments.
    1. While elaborate features might attract initially, it’s the core, engaging mechanics that keep users hooked over the long term.
    The Ludic Spirit: Embracing Playfulness:
    1. The term “Ludic Spirit” embodies a playful approach to life.
    1. It encourages finding creativity and joy in the simplest of things.
    1. Breaking free from routine, it fosters stronger social bonds and a more positive outlook.
    Importance of Play in Learning and Work:
    1. Play is not just for children—it’s crucial for development at any age.
    1. It allows for experimentation and learning in a safe environment.
    1. Unfortunately, the fear of failure often stifles exploration and innovation in serious environments like work.
    1. To counter this, we can create “safe spaces”—such as development environments—where people can experiment freely without fear of consequences.

    Combining Perfection in Simplicity with Ludic Spirit

    If we combine all of this, we can create a simple philosophy for life, work, design and so much more.

    “Seek Balance Through Simplicity and Ludic Purpose”

    This philosophy encourages a way of life that finds fulfillment by combining three key elements: Read More ...

Perfection in Simplicity – My Revised Motto (and how to apply it)!

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I’ve had a motto for many years, dating back to my clan-running gaming days:

‘Simplicity is Perfection.’

It was intended as a philosophy for my gaming clan and also for my martial arts. The full quote was ‘Simplicity is Perfection, but perfection is never simple.’

It meant that we needed to strip back all the rubbish and keep it simple, be it tactics in Call of Duty, martial arts techniques, or even my day-to-day work as a web designer.

A Change Cometh

Now, many years later, I realize this wasn’t really the right way to phrase the motto. It implies that there can be no perfection in complexity, which is, of course, not true. Read More ...

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