Gamification

Dark Personalities and the User Type Hexad

by
Dark personality Dark Personalities and the User Type Hexad

A while back, I was asked how “Dark Personalities” fit with my Hexad of User Types. At the time, I had no answer – because I had never heard of dark personalities.

So, as I always do, I responded with honesty and promised to look into it. I have touched on it with how I now explain disruptors in my book and in some papers I have helped with – but have never really mapped them out to make it easy to understand.

The first thing is to discuss what dark personalities are. It seems to stem from an article in the Journal of Research in Personality by D. Paulhus and K. Williams. They describe three types of dark personalities: Narcissism, Machiavellianism, and psychopathy. Read More ...

How to get Gamification wrong

by

There are many, many ways to get gamification wrong, but there is one that really sticks out head and shoulders above the rest.

The best way to get Gamification wrong is to ask the question “What game mechanics should we include?” before any other questions. Questions like: what is the purpose of this? What is the content? Why are we gamifying? What are we gamifying? Who are we doing it for?

There is nothing wrong with having a list of mechanics that you would like, but it should not be your fist consideration when you are looking at gamification! Read More ...

What Pure Joy Looks Like

by
Anyone who has read my blog will know that my daughters are an inspiration to me on a regular basis. All of me research into play was initiated by watching them as was my little adventure into fun. Today I wanted to share with you an important lesson – what pure joy actually looks like.

The girls in a hurricane simulator at the London aquarium !

Posted by Andrzej Marczewski on Monday, 28 September 2015

This video was taken of my daughters at the London Aquarium in a hurricane Simulator. For £2, you lock the kids in for about 30 seconds and it simulates winds of around 80mph. Why? Because it is fun! It serves no purpose, there is no higher meaning, it is just (for some) an enjoyable experience.

It is good to be reminded that not everything needs to have a purpose to be important. That simple £2 investment gave my children an experience that cheered them up after a lot of walking and that created smiles and memories that are priceless. Read More ...

Value to the User vs Value to You

by

Here is a little excerpt for the book for you, you know that book that I am still editing but hope to have published in the next 2 weeks…!

Whist basing the value of the reward on a user’s personal investment is important, it is also important not to lose sight of why you were gamifying the system in the first place.

Normally it is because there are certain actions or activities that you want to encourage the user to perform and complete. That being the case, you have to sometimes consider how valuable the action is to you, not just how much effort it is for the user. Read More ...

Exit mobile version